Cars
Remember 2008? It wasn't that long ago, just six years. Things were beginning to look truly disastrous as banks collapsed, homes were lost, and jobs disappeared.
Buyers stayed away from pickup trucks in droves. Industry-wide auto sales were down 18%, a loss of 2.9 million units. Pickup truck volume plunged by 723,809 units, a 27% drop.
Every single pickup truck nameplate except the new-to-market Suzuki Equator (which went on sale in December 2013) posted decreased sales. The top sellers from Ford, Chevrolet, Dodge, and GMC slid 25%, 25%, 31%, and 19%, respectively.
• Complete U.S. Pickup Truck Market Sales Figures - 2006 Year End
• Complete U.S. Pickup Truck Market Sales Figures - 2007 Year End
• Complete U.S. Pickup Truck Market Sales Figures - 2009 Year End
Including the Chevrolet Avalanche, Cadillac Escalade EXT, and Lincoln Mark LT, sales of full-size pickups fell 27% from 2,209,584 in 2007 to 1,610,607 in 2008. They accounted for an smaller portion of the truck market, as well, falling from 81% to 80.4% in 2008.
The Ford F-Series continued to be America's best-selling truck and best-selling vehicle overall. GM's Silverado/Sierra twins outsold the F-Series by 118,096 units, however. The situation facing the truck market and the overall industry was only worsening by the end of the year. December, traditionally a strong month for auto sales, suffered a 36% loss, equal to nearly a half a million fewer sales compared with the same period one year earlier.
Across 2008's twelve months, pickup trucks accounted 15.1% of total new vehicle sales, down from 16.9% in 2007.
Click Column Headers To Sort Trucks By Volume Or % Change
Source: Automakers & ANDC
- Complete American Pickup Truck Sales Figures - 2006 Year End
U.S. pickup truck sales slid 10% in 2006 as the vast majority of truck nameplates posted measurable year-over-year sales decreases. The Ford F-Series continued to lead the way, but Ford lost 105,000 F-Series sales compared with 2005. • Complete...
- Complete American Pickup Truck Sales Figures - 2005 Year End
Pickup truck sales in the United States in 2005 were basically level as the category endured a great deal of change, as the overall new vehicle market grew 0.5%. New trucks arrived at Mitsubishi (the Dakota-based Raider) and Honda (the Odyssey-based Ridgeline)...
- Complete American Pickup Truck Sales Figures - 2004 Year End
Full-size pickup trucks - Silverado, Ram, F-Series, Sierra, Titan, Tundra - recorded 2,456,656 U.S. sales in 2004, an increase of 7.8% compared with 2003's full-size sales (2,279,336), when the Titan was just becoming a thing. Full-size trucks, not...
- Complete American Pickup Truck Sales Figures - 2007 Year End
2007 was the Toyota Tundra's most successful year ever, but in no wise was 2007 the year of the pickup truck, not in the home of the pickup truck. In the United States, sales of all but three trucks declined. Two of the pickups that produced improved...
- Usa Pickup Truck Market: 2002-2012 - Finding Context For Today's Numbers With A Look At Recent History
With sales data for the first five months of 2013 in the bag, we know that America's appetite for pickup trucks has grown 14.5% compared with the same period in 2012. This far outpaces the industry's growth. Total new vehicle sales are up 7.2%....
Cars
Complete American Pickup Truck Sales Figures - 2008 Year End
Buyers stayed away from pickup trucks in droves. Industry-wide auto sales were down 18%, a loss of 2.9 million units. Pickup truck volume plunged by 723,809 units, a 27% drop.
Every single pickup truck nameplate except the new-to-market Suzuki Equator (which went on sale in December 2013) posted decreased sales. The top sellers from Ford, Chevrolet, Dodge, and GMC slid 25%, 25%, 31%, and 19%, respectively.
• Complete U.S. Pickup Truck Market Sales Figures - 2006 Year End
• Complete U.S. Pickup Truck Market Sales Figures - 2007 Year End
• Complete U.S. Pickup Truck Market Sales Figures - 2009 Year End
Including the Chevrolet Avalanche, Cadillac Escalade EXT, and Lincoln Mark LT, sales of full-size pickups fell 27% from 2,209,584 in 2007 to 1,610,607 in 2008. They accounted for an smaller portion of the truck market, as well, falling from 81% to 80.4% in 2008.
The Ford F-Series continued to be America's best-selling truck and best-selling vehicle overall. GM's Silverado/Sierra twins outsold the F-Series by 118,096 units, however. The situation facing the truck market and the overall industry was only worsening by the end of the year. December, traditionally a strong month for auto sales, suffered a 36% loss, equal to nearly a half a million fewer sales compared with the same period one year earlier.
Across 2008's twelve months, pickup trucks accounted 15.1% of total new vehicle sales, down from 16.9% in 2007.
Click Column Headers To Sort Trucks By Volume Or % Change
Pickup Truck | 2008 | 2007 | % Change |
|---|---|---|---|
Cadillac Escalade EXT | 4,709 | 7,967 | -40.9% |
Chevrolet Avalanche | 35,003 | 55,550 | -37.0% |
Chevrolet Colorado | 54,346 | 75,716 | -28.2% |
Chevrolet Silverado | 465,065 | 618,257 | -24.8% |
Chevrolet SSR | 13 | 244 | -94.7% |
Dodge Dakota | 26,044 | 50,702 | -48.6% |
Dodge Ram | 245,840 | 358,295 | -31.4% |
Ford F-Series | 515,513 | 690,589 | -25.4% |
Ford Ranger | 65,872 | 72,711 | -9.4% |
GMC Canyon | 14,974 | 20,888 | -28.3% |
GMC Sierra | 168,544 | 208,243 | -19.1% |
Honda Ridgeline | 33,875 | 42,795 | -20.8% |
Isuzu i-Series | 2,998 | 4,138 | -27.5% |
Lincoln Mark LT | 4,631 | 8,382 | -44.8% |
Mazda B-Series | 1,319 | 2,657 | -50.4% |
Mitsubishi Raider | 2,935 | 8,262 | -64.5% |
Nissan Frontier | 44,997 | 64,397 | -30.1% |
Nissan Titan | 34,053 | 65,746 | -48.2% |
Subaru Baja | 2 | 1,127 | -99.8% |
Suzuki Equator | 13 | --- | --- |
Toyota Tacoma | 144,655 | 173,238 | -16.5% |
Toyota Tundra | 137,249 | 196,555 | -30.2% |
--- | --- | --- | --- |
Total | 2,002,650 | 2,726,459 | -26.5% |
- Complete American Pickup Truck Sales Figures - 2006 Year End
U.S. pickup truck sales slid 10% in 2006 as the vast majority of truck nameplates posted measurable year-over-year sales decreases. The Ford F-Series continued to lead the way, but Ford lost 105,000 F-Series sales compared with 2005. • Complete...
- Complete American Pickup Truck Sales Figures - 2005 Year End
Pickup truck sales in the United States in 2005 were basically level as the category endured a great deal of change, as the overall new vehicle market grew 0.5%. New trucks arrived at Mitsubishi (the Dakota-based Raider) and Honda (the Odyssey-based Ridgeline)...
- Complete American Pickup Truck Sales Figures - 2004 Year End
Full-size pickup trucks - Silverado, Ram, F-Series, Sierra, Titan, Tundra - recorded 2,456,656 U.S. sales in 2004, an increase of 7.8% compared with 2003's full-size sales (2,279,336), when the Titan was just becoming a thing. Full-size trucks, not...
- Complete American Pickup Truck Sales Figures - 2007 Year End
2007 was the Toyota Tundra's most successful year ever, but in no wise was 2007 the year of the pickup truck, not in the home of the pickup truck. In the United States, sales of all but three trucks declined. Two of the pickups that produced improved...
- Usa Pickup Truck Market: 2002-2012 - Finding Context For Today's Numbers With A Look At Recent History
With sales data for the first five months of 2013 in the bag, we know that America's appetite for pickup trucks has grown 14.5% compared with the same period in 2012. This far outpaces the industry's growth. Total new vehicle sales are up 7.2%....