Cars
China’s Brilliance Becomes Official Sponsor of Borussia Dortmund
What a better way to promote your goods in Europe than to become an official sponsor of a major soccer team like Germany’s Borussia Dortmund (BVB). The deal between HSO Motors Europe, the general importer of the Brilliance car brand in Europe and the German Premier League football team is for the 2008/2009 and 2009/2010 seasons, but the two parties have the option to extend the agreement. “In BVB, we have found the ideal partner to start our commitment to football. Football is not just the core of BVB, but has a fascination for Brilliance that far transcends any financial involvement,†said Hartwig Hirtz, Managing Director of Brilliance Motors Deutschland. -Continued “We are looking forward to a long-term partnership and will be pleased to be able to contribute to the brand positioning of Brilliance in Germany via the Borussia Dortmund platform,†said Stefan Heitfeld, head of Sportfive - the Dortmund-based marketing partner of BVB.
Photo: BVB
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Bmw To Launch New Sub-brand For China To Comply With Government Regulations
BMW and its Chinese partner Brilliance Auto are reportedly setting up a new sub-brand for the domestic market. According to reports from Chinese media, vehicles sold under the new sub-brand will be based on the previous generation 3-Series’ platform....
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Brilliance Reveals All-electric Concept Study In Shanghai
One of the most interesting concept cars unveiled at the Shanghai Auto Show was the all-electric Brilliance EV. BMW Group's Chinese partner said that the EV is equipped with two electric motors and a set of lithium-ion batteries. The first electric...
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Shanghai Preview: New Brilliance Frv Sedan
BMW's Chinese partner, Brilliance Auto, has revealed the first photos of its new derivative of the subcompact FRV, the sedan version that will be making its world premiere at next week's 2009 Shanghai Auto Show. Brilliance, which made its first...
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Bmw's Chinese Partner Brilliance Auto To Make U.s. Debut At 2009 Naias
The 2009 North American International Auto Show in Detroit in mid-January will see Brilliance Auto, BMW's Chinese partner, making its first appearance on U.S. soil. The Chinese automaker has already spread its wings to Europe but now its setting its...
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Brilliance A1: Chinese Get Ready To Invade Europe With A Golf-sized Hatch
This is the first photo of Briliance' C-Segment hatch that'll make its official debut at the Shanghai Auto Show in a couple of days. Brilliance, which has already started sales of its Giugiaro designed BS6 large sedan in several European countries...
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