Cars
Launching a new brand in a country takes a lot of careful planning, and timing is crucial. If said brand is a sports car maker, there’s a perfect solution: do it on the weekend of the local Formula 1 Grand Prix.
- Caterham Brings Racing Lineup To The Track To Celebrate F1 Entry
This weekend's inaugural Formula 1 race in Melbourne, Australia, will mark Caterham's first entry in a Grand Prix as a standalone name. To celebrate the all-important event, the British carmaker brought together three of its cars, the Superlight...
- Caterham Group Officially Named At Brazil F1 Grand Prix
Less than eight months after the purchase of Caterham Cars by Team Lotus, the company’s chairman, Tony Fernandes, confirmed the creation of a new group with four divisions that will all bear the Caterham name. Fittingly, the announcement was made...
- Watch Mr. Bean's Hilarious Reaction To Lewis Hamilton's Crash At The Indian Gp [video]
While English comedian Rowan Atkinson hasn't quite managed to have the same success on the big screen as he did in his roles as Mr. Bean and the Blackadder on TV, he remains one of the most popular and brilliant physical comedians of our time. In...
- Caterham Launches New Company, Will Introduce Brand-new Models
Back in April, when the owners of Formula 1’s Team Lotus acquired British sports car maker Caterham, they promised to “have all the ingredients and the launch pad to take Caterham to new exciting horizons with innovative products and greater...
- Mclaren Opens New Showroom In Singapore
Ron Dennis is a man with a plan. When possible, McLaren’s mastermind has arranged the grand openings of new dealerships to coincide with the local Formula 1 Grand Prix events. He did it in Germany, then in Italy, and now it’s Singapore’s...
Cars
Caterham Cars Enters the Indian Market, will Assemble the Seven Locally
Launching a new brand in a country takes a lot of careful planning, and timing is crucial. If said brand is a sports car maker, there’s a perfect solution: do it on the weekend of the local Formula 1 Grand Prix.
So far this year, McLaren Automotive has done it three times at the GP's in Germany, Italy and Singapore. Now Team Lotus is following its example, as it will launch Caterham Cars in the Indian market at this weekend's inaugural Indian F1 Grand Prix.
Read more »- Caterham Brings Racing Lineup To The Track To Celebrate F1 Entry
This weekend's inaugural Formula 1 race in Melbourne, Australia, will mark Caterham's first entry in a Grand Prix as a standalone name. To celebrate the all-important event, the British carmaker brought together three of its cars, the Superlight...
- Caterham Group Officially Named At Brazil F1 Grand Prix
Less than eight months after the purchase of Caterham Cars by Team Lotus, the company’s chairman, Tony Fernandes, confirmed the creation of a new group with four divisions that will all bear the Caterham name. Fittingly, the announcement was made...
- Watch Mr. Bean's Hilarious Reaction To Lewis Hamilton's Crash At The Indian Gp [video]
While English comedian Rowan Atkinson hasn't quite managed to have the same success on the big screen as he did in his roles as Mr. Bean and the Blackadder on TV, he remains one of the most popular and brilliant physical comedians of our time. In...
- Caterham Launches New Company, Will Introduce Brand-new Models
Back in April, when the owners of Formula 1’s Team Lotus acquired British sports car maker Caterham, they promised to “have all the ingredients and the launch pad to take Caterham to new exciting horizons with innovative products and greater...
- Mclaren Opens New Showroom In Singapore
Ron Dennis is a man with a plan. When possible, McLaren’s mastermind has arranged the grand openings of new dealerships to coincide with the local Formula 1 Grand Prix events. He did it in Germany, then in Italy, and now it’s Singapore’s...