Cars
IS there any reason they can't? Rumours from those who ruminate say Hyundai will unveil a luxury sedan at the New York show this year. The car will not be a replacement for the Azera, but slot into the lineup above the recently introduced flagship to become Hyundai's true high-end product.
Dozens of questions spring immediately to mind, but chiefest among the queries is simply: Will people buy a Hyundai that competes with Lexus and the Japanese and Audi and the Germans at their price level? We've seen Hyundai equip their cars like a luxury vehicle, offer the horsepower of a luxury vehicle, but not price them like a luxury vehicle.
I doubt the looks will be Hyundai-challenging circa 1990's, nor will the appearance knock your socks off. Keep it simple and handsome when you enter a new market sector.Hyundai's perceived quality isn't Lexus-like, but the rate of improvement they've shown in every car they introduce is unmatched by any other company.
The horses must be present and accounted for under the hood. Driven wheels will have to be the two rear-most or all four. Pricing will have to undercut not only similarly sized opponents (likely 7-series, S-class, and A8) but also competitors a few belt sizes down the line.
Perceptions have changed toward Hyundai and Kia. They are chomping at the bit for rapid advancement. The marketing department can do whatever they like. The warrant can be for the life of the vehicle. It can be fast, handle on rails, and massage my neck, but if it ain't ahead of the curve in some way or form, sales will not follow.
First things first. What does it look like? We'll know soon, and very soon.
- 2012 Hyundai Azera Sedan To Go Up Against Buick Lacrosse And Lexus Es [with Video + 50 Photos]
Proving that you don't necessarily need to start off with a strong brand name to succeed in today's crowded car market, Hyundai and its Kia affiliate are building their awareness among consumers with a constant stream of either brand new entries...
- North American 2011 Hyundai Equus Debuts In New York, Takes On Lexus Ls And Mercedes S-class
It's clear that Hyundai is leaving no stone unturned these days in its quest to dominate the automobile market in every segment. At the New York Auto Show, the South Korean automaker introduced the North American production version of its all-new...
- My Two Dents On Hyundai's Lexus Ls Rival, The Equus
Two words I never would have expected to hear in the same sentence five years ago: Hyundai and luxury. In fact, I would have thought you were a little confused. Well, I guess that's egg on my face. Over the past few years the little Korean automaker-that-could...
- Midsize Luxury Car Sales And Large Luxury Car Sales In Canada - October 2010
Is Hyundai on a roll? You better believe it. The 2011 Hyundai Sonata is a good-looking hit, the 2011 Hyundai Elantra will be a hit, and sales are up, up, up every month. In fact, the Hyundai division is out-selling the Honda division through the first...
- Is The Genesis The Beginning Of A New Hyundai?
Hyundai has released pictures of its future near-luxury sedan, the Genesis. Although clearly not Hyundai's genesis, this being 2007 and not 1967, the Genesis will mark yet another rebirth for Hyundai. The Sonata's, XG's, Azera, and even the...
Cars
CAN HYUNDAI REALLY PULL IT OFF?
IS there any reason they can't? Rumours from those who ruminate say Hyundai will unveil a luxury sedan at the New York show this year. The car will not be a replacement for the Azera, but slot into the lineup above the recently introduced flagship to become Hyundai's true high-end product.
Dozens of questions spring immediately to mind, but chiefest among the queries is simply: Will people buy a Hyundai that competes with Lexus and the Japanese and Audi and the Germans at their price level? We've seen Hyundai equip their cars like a luxury vehicle, offer the horsepower of a luxury vehicle, but not price them like a luxury vehicle.
I doubt the looks will be Hyundai-challenging circa 1990's, nor will the appearance knock your socks off. Keep it simple and handsome when you enter a new market sector.Hyundai's perceived quality isn't Lexus-like, but the rate of improvement they've shown in every car they introduce is unmatched by any other company.
The horses must be present and accounted for under the hood. Driven wheels will have to be the two rear-most or all four. Pricing will have to undercut not only similarly sized opponents (likely 7-series, S-class, and A8) but also competitors a few belt sizes down the line.
Perceptions have changed toward Hyundai and Kia. They are chomping at the bit for rapid advancement. The marketing department can do whatever they like. The warrant can be for the life of the vehicle. It can be fast, handle on rails, and massage my neck, but if it ain't ahead of the curve in some way or form, sales will not follow.
First things first. What does it look like? We'll know soon, and very soon.
- 2012 Hyundai Azera Sedan To Go Up Against Buick Lacrosse And Lexus Es [with Video + 50 Photos]
Proving that you don't necessarily need to start off with a strong brand name to succeed in today's crowded car market, Hyundai and its Kia affiliate are building their awareness among consumers with a constant stream of either brand new entries...
- North American 2011 Hyundai Equus Debuts In New York, Takes On Lexus Ls And Mercedes S-class
It's clear that Hyundai is leaving no stone unturned these days in its quest to dominate the automobile market in every segment. At the New York Auto Show, the South Korean automaker introduced the North American production version of its all-new...
- My Two Dents On Hyundai's Lexus Ls Rival, The Equus
Two words I never would have expected to hear in the same sentence five years ago: Hyundai and luxury. In fact, I would have thought you were a little confused. Well, I guess that's egg on my face. Over the past few years the little Korean automaker-that-could...
- Midsize Luxury Car Sales And Large Luxury Car Sales In Canada - October 2010
Is Hyundai on a roll? You better believe it. The 2011 Hyundai Sonata is a good-looking hit, the 2011 Hyundai Elantra will be a hit, and sales are up, up, up every month. In fact, the Hyundai division is out-selling the Honda division through the first...
- Is The Genesis The Beginning Of A New Hyundai?
Hyundai has released pictures of its future near-luxury sedan, the Genesis. Although clearly not Hyundai's genesis, this being 2007 and not 1967, the Genesis will mark yet another rebirth for Hyundai. The Sonata's, XG's, Azera, and even the...