Burnt Rubber Never Smelled So Good: Kumho presents world’s first fragrant automotive tires
Aromatic tires? I dare not to ask what they’ll think of next. According to Kumho, the ECSTA DX Aroma tire is a world’s first and it was manufactured to target female drivers with vehicles such as the Accord, Camry and Taurus. The ECSTA DX Aroma tires project a fragrant from the placement of heat-resistant oils that come in various scents such as lavender, orange and jasmine. In addition to providing a pleasant “non-burnt rubber smellâ€, the ECSTA was designed to deliver lower noise levels and ride characteristic equivocal to name brand tires. –Continued Click “Read More…†below
I wonder how potent these aromas are though. Lavender and Jasmine are nice. However, I wouldn’t want to smell them all day every day. I guess it would be beneficial to those occasional homicides of a skunk. But then again, the skunk smell will eventually go away. Will the lavender? Posted by Dani
Via: The Driving Woman
Technorati: Kumho+ECSTA+DX+Aroma, tire, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007, pictures, images
PRESS RELEASE: KUMHO Introduces World's First "Aroma Tire" For Select Passenger Vehicles
According to Rick Brennan, Brand Director for KUMHO, the company is selling the DX aroma tire to help build brand awareness and highlight KUMHO’s tire technology expertise in the highly competitive automotive marketplace. The tire is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus.
In addition to a unique aroma, the ECSTA DX is engineered to deliver low noise levels and ride characteristics on par with the leading tire brands. Ride comfort is maintained throughout the life of the tire through the use of tread elements designed to provide uniform linear stiffness. Optimized pitch sequence and variable pitch lengths help minimize noise, while a straight center rib provides high-speed stability.
The DX features four wide grooves that help evacuate water, while a silica compound improves all-weather performance and wet traction. High tensile steel belts and a jointless nylon cap ply also help improve noise, ride comfort and durability, while an undertread reduces unwanted heat buildup for consistent performance.
The ECSTA DX Aroma tire will be sold through TireRack com starting in the first quarter of 2007 in three sizes: 205/60R16 (MSRP $119), 215/60R16 (MSRP $125) and 235/60R16 (MSRP $138). The tires can be delivered and affixed to passenger vehicles at a KUMHO tire dealer.
- Hankook Shows Futuristic Transforming Tires Idea
South Korean tire manufacturer Hankook has released an animated promo showing a few ideas for tires that change on the fly in order to adapt to different surfaces/road conditions. These currently seem a bit distant from production, but they’re...
- Out Of This World: Goodyear’s Prototype Lunar Vehicle Tire
Talk about re-inventing the wheel or in this case, the tire. The non pneumatic tire featured in the picture above is a prototype model developed by Goodyear for use first on the moon and eventually on Mars. Using the 1960s Apollo Lunar Roving Vehicle’s...
- Kumho Epoch: Eco-friendly Racing Concept
So there’s no misunderstanding, when we say Kumho we do actually mean the Korean tire manufacture. Well, the folks at Kumho seem to have found some time off from making tires to create an environmentally friendly Le Mans racing concept –...
- Customized Production Tires For Concept Vehicles
If you’ve ever visited a car show or even taken a close look at concept vehicles in pictures you might have noticed that most prototypes wear custom-made tires that make your car’s “footwear†look as intriguing as a pair of flip-flops...
- Q Tires: Equipped With Retractable Studs
First, we had the run-flat tires, now we've got the retractable-stud tires. It might sound like something off a sci-fi movie but actually, Q’s patented technology is quite simple; the retractable-stud tires incorporate an air-bladder that forces...