But while we may be making fun of the Toby Keith sweepstakes, there is a logic behind Ford's decision. According to Kevin Schebil, manager, Ford Truck Communications, more than 60 percent of F-Series customers listen to country music. "Toby Keith is a third-generation truck man, and he's number one in the country music arena," Schebil said.
Schebil also said that many of the people who register for consumer promotions go on to request more information about F-Series trucks. "The Built Ford Tough Biggest & Baddest Sweepstakes already has generated more than 40,000 handraisers for us," he added.
It is not the first time that it has been done, but it is always interesting to hear what kind of music artists can produce using sounds produced from an automobile. Detroit-area Techno artists Joshua Harrison, Keith Kemp and Tom Newman accepted Ford's...
The Volkswagen brand is lifting the stakes with a freshly launched competition to mark the arrival of its new 2012 Golf R hot hatch in the United States. Named the “Golf R Ultimate Fan Experience†Sweepstakes, the contest will offer one lucky...
Gas prices may be on the rise but Ford still enjoys a success with its F-Series Super Duty models. On Friday, the Blue Oval revealed the latest addition to the range, the 2013 F-Series Super Duty Platinum. While Ford has not yet released pricing, the...
Kia is offering U.S. customers their first opportunity to see the new Soul up close before the production vehicle makes its world debut later this year at the Paris Motor Show, as a lightly camouflaged version of the compact crossover will take part at...
Whatever causes GM's Canadian clientele to head for the GMC Sierra more often than the Chevrolet Silverado, it doesn't matter. Combined sales of the two General Motors pickups didn't match up to sales of the Ford F-Series in April; just as...