Brand Origin Study: Lexus is American, Saab’s German and Hyundai’s Japanese!
Brand what? Listen to this; according to Anderson Analytics latest brand origin study that sampled 1,000 
"For the most part, this next generation of educated American consumers either have no clue where the brands they use come from or simply assume everything comes from the
According to Anderson, while students’ ignorance for brand origin may a bliss in some cases –eg. most believe that Motorola is Japanese (…), country of origin plays an important part in making luxury goods and automobiles more exclusive and exotic. And vice-versa, may we add as Hyundai proves. From the 246 people who said Hyundai’s was Korean, just 42% of them thought Korea makes good products while 85% of them said Japan makes good products. From the 589 students who wrongly believed Hyundai’s Japanese, 83% of them believe that
- Toyota May Shift Korean-bound 2012 Camry Production From Japan To The U.s.
While the Lexus brand has been active in South Korea since 2001, the Toyota brand made its debut in the market only just last year. During 2010, the Japanese company sold some 4,200 Camry sedans, making it one of the best-selling foreign cars in the...
- Ferrari 458 Black Carbon Edition By Anderson Germany Goes To The Dark Side
Challenging the notion that a true Ferrari has to be red, Anderson Germany has whipped up a murdered out 458 Italia with both styling and mechanical upgrades. Starting with the visible modifications, Anderson Germany's Ferrari 458 is finished in...
- Anderson Germany Crafts 670hp Mercedes Cl65 Amg Black Edition
If the stock Mercedes-Benz CL65 AMG doesn't offer quiet enough power or pizazz for your tastes, Anderson Germany will try to make good use of your money and turn Stuttgart's coupe into something a bit more special. Heck, they'll even pick...
- Report: Gm-chrysler Wedding May Cost 25,000 To 35,000 Jobs
Unless you have been hiding under a rock for the past few weeks, you've probably heard about the ongoing merger talks between General Motors and Chrysler LLC. Today, a consulting firm from Michigan named Anderson Economic Group of East Lansing released...
- Hyundai’s Plans To Sell 1m Cars In The U.s. By 2010 Hit The Wall
Once upon a time, not long ago, an over-optimistic Korean carmaker set plans to sell 1 million cars in the U.S. market by 2010. Today, the same Korean automaker will be lucky if it manages to surpass the half-a-million mark by the end of 2007, let alone...