Cars
BMW thought the best online advertising campaign for the i3 electric vehicle would be to record the genuine reactions of people test driving the car. The carmaker invited 45 teams (107 people in total) to test-drive a BMW i3 in Berlin, London and Madrid and filmed them during the drive. Read more »
- The Story Of Famed Jaguar Test Driver Norman Dewis [w/video]
Some people seem to be born with a natural gift for driving, and Norman Dewis is one of those people. He’s famous for being the chief test driver and development engineer for Jaguar between 1952 and 1985. Read more »...
- Steve Sutcliffe Drives Le Mans Winning Bentley Speed 8
Driving a Le Mans winning LMP1 prototype car isn’t something many road test editors can brag about. Autocar road test editor Steve Sutcliffe somehow convinced the people at Bentley to let him drive their 2003 Le Mans winning car, the Speed 8....
- New Lamborghini Aventador Test Ride Ends Up In Flames [nsfw]
After a couple of crashes and a near miss, we now have the first reported incident of a Lamborghini Aventador catching on fire. The incident took place over the weekend on the California State Route 73. According to the person that filmed the fire,...
- Geneva Preshow: Rolls-royce 102ex Ev Study Might Just Have The Largest Passenger Car Battery...in The World
Rolls-Royce has pulled the wraps off the next vehicle in its EX concept series, the 102EX (AKA Phantom Experimental Electric). The 102EX is meant to gauge reactions and opinions from the firm's clientele, shareholders, and the general public in regards...
- Gm Upping The Ante By Offering Rival Vehicles For Test Drive
According to a report from Reuters, General Motors is preparing for try-the-competition test drives in Chicago, L.A., Philadelphia, and Miami. The project, called "Test Drive Studio", goes something like this: when consumers walk into a participating...
Cars
BMW Invites People to Test-Drive the i3, Films their Reactions
BMW thought the best online advertising campaign for the i3 electric vehicle would be to record the genuine reactions of people test driving the car. The carmaker invited 45 teams (107 people in total) to test-drive a BMW i3 in Berlin, London and Madrid and filmed them during the drive. Read more »
- The Story Of Famed Jaguar Test Driver Norman Dewis [w/video]
Some people seem to be born with a natural gift for driving, and Norman Dewis is one of those people. He’s famous for being the chief test driver and development engineer for Jaguar between 1952 and 1985. Read more »...
- Steve Sutcliffe Drives Le Mans Winning Bentley Speed 8
Driving a Le Mans winning LMP1 prototype car isn’t something many road test editors can brag about. Autocar road test editor Steve Sutcliffe somehow convinced the people at Bentley to let him drive their 2003 Le Mans winning car, the Speed 8....
- New Lamborghini Aventador Test Ride Ends Up In Flames [nsfw]
After a couple of crashes and a near miss, we now have the first reported incident of a Lamborghini Aventador catching on fire. The incident took place over the weekend on the California State Route 73. According to the person that filmed the fire,...
- Geneva Preshow: Rolls-royce 102ex Ev Study Might Just Have The Largest Passenger Car Battery...in The World
Rolls-Royce has pulled the wraps off the next vehicle in its EX concept series, the 102EX (AKA Phantom Experimental Electric). The 102EX is meant to gauge reactions and opinions from the firm's clientele, shareholders, and the general public in regards...
- Gm Upping The Ante By Offering Rival Vehicles For Test Drive
According to a report from Reuters, General Motors is preparing for try-the-competition test drives in Chicago, L.A., Philadelphia, and Miami. The project, called "Test Drive Studio", goes something like this: when consumers walk into a participating...