Audi Design's €100,000 Bosendorfer Grand Piano
Ever wondered what a piano designed by Audi would look like? Probably not but we're pretty sure that you're curious enough to see how the Audi Design Studio team in Munich managed to blend in styling traits from its automobile division to an entirely different product. We're no design specialists but we reckon that the curvalicious outer skin and aluminum details of the Bosendorfer Grand Piano leave no doubts even to an untrained eye that this product is the result of the work of Audi's design team. 
The German firm's young designers worked closely with the specialists at Vienna's Bosendorfer workshop so as to not affect the acoustics of the impressively styled concert grand piano.
"You can imagine the respect with which we approached the challenge of redesigning a musical instrument" said Wolfgang Egger, Head of Audi Group Design. "The limitations we faced were necessary as a means of stimulating our creativity. We were obliged to study the instrument in depth, and develop an all-embracing concept from the very start. The project was a useful source of experience for our young designers, and will benefit them later when they work on car design."
The Audi Design grand piano will have its world debut at a major ceremony held on July 16, 2009 in the Audi Forum Ingolstadt to celebrate the German automaker's centenary.
Unlike most design projects of the sort, Bosendorfer's Audi Design Grand Piano will actually go on sale from July 16 onwards at a price of approximately €100,000 or close to $140,000 at today's exchange rates.
- Hyundai America Nabs Bmw Designer Christopher Chapman
If there's one thing that Hyundai and Kia can lay claim to, is that both companies eventually understood the importance of design and made significant efforts to improve the styling of their vehicles in the past few years. To achieve their goal,...
- It Came From Kyrgyzstan: Steel Drake’s Volkswagen Concept Sports Car
Imagine for a second that, in the very near future, Audi is facelifting the TT to look more like its big brother R8. Then, halfway through the project, Audi cans it and hands over all its sketches and prototyping model to Volkswagen which then decides...
- Audi Teams Up With Renovo Design To Create Wooden Frame Bicycles
Audi is joining a long line of car manufacturers that have reached out to bicycle specialists to create their own range of two wheelers. Being that the brand with the four rings is renowned for the use of aluminum in its cars, you’d expect Audi...
- Hit The Slopes In Style With Audi Carbon Ski
If you're looking to add some style to your winter-time outdoor activities, you may want to take a look at these cool skis from Audi. Initially designed and developed as a concept study at the Audi Concept Design Munich, the Carbon Ski is now heading...
- Audi Designs Ultimate Soccer Table
With all those video games, we tend to forget the simple joys of a real life game like the soccer table that can offer loads of fun and at the same time, get you off that damn office chair and let your muscles workout a bit. This one-off creation from...