Aston Martin Revives Lagonda with a controversial Concept in Geneva
Marking the Lagonda brand's 100th anniversary, Aston Martin announced the return of the marque in Geneva with the unveiling of a new concept study that is bound to cause controversy and spur conversations over its styling. In what could be seen as some as futuristic, high-end of the London cab (...), the four-door, four-wheel drive crossover is based on the underpinnings of the Mercedes-Benz GL-Class SUV and is powered by a V12 engine.
"The Lagonda is the luxury car of the future," said Aston Martin Lagonda Chief Executive, Dr Ulrich Bez, "a combination of total usability, a new form and innovative new technology and materials."
Aston Martin did not reveal any specific details on the Lagonda Concept but it did note that the revival of the brand with this vehicle will help the company expand its presence from 30 countries into more than 100 worldwide including Russia and emerging markets in the Middle East, South America, India and China.
Furthermore, Aston Martin said that the revival of the Lagonda brand will allow the exploration of alternative powertrain solutions including flexfuel, low emission diesel and hybrid systems. Lagonda/
"An Aston Martin is an authentic, pure sports car," said Dr Ulrich Bez, "but Lagonda is something else, a new brand that will reach into new markets. Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package. An Aston Martin demands to be driven. A Lagonda demands a destination."
- New Aston Martin Lagonda Draws Looks On Uk Roads
First off, we need to acknowledge the striking presence of the new Aston Martin Lagonda sedan. It not only captures the essence of the angular 1970s car, but it blends it with familiar Aston cues and the latest interpretation of the brand's styling...
- Aston Martin Lagonda Sedan May Arrive In Other Markets
When Aston Martin first announced the Lagonda sedan, it said it was exclusively made for markets in the Middle East. However, the automaker’s new CEO Andy Palmer may have a different opinion. Read more »...
- Aston Martin Has No Plans For An Suv At This Point
There has been a lot of talk about Aston Martin’s plans to build an SUV after the automaker unveiled the Lagonda Concept at the 2009 Geneva Auto Show. Rumors have picked up even more traction after the British company announced a technical partnership...
- Aston Martin Shows New Lagonda Sedan 30+ Photos
Aston Martin's resurrected Lagonda saloon will be available exclusively in the Middle East, but the British firm wants everyone to know about it, dropping more than 30 official photos of the development prototype. Read more »...
- New Photos Of Aston Martin Lagonda Crossover Concept, What's Up With The Retro Seat Cushions?
We know that most of you would rather forget about Aston Martin's conceptual nightmare endeavor to revive the Lagonda nameplate with the aptly named Concept at the 2009 Geneva Show Concept, but new images of the luxury crossover have popped up on...