Aggressive Financing Helps the Volkswagen Group Outperform its Rivals in Europe
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Aggressive Financing Helps the Volkswagen Group Outperform its Rivals in Europe



All is fair in love and war and new car sales are most certainly a battlefield, especially in Europe where almost every domestic carmaker is losing sales and bleeding cash due to the debt crisis that’s been raging on for the last three years.

In sharp contrast to PSA Peugeot Citroen, Fiat and Opel that are losing sales and money each day, VW has increased its market share in Europe by 5 percent in the past three years, from 20 to 25 percent.

Since the sales pie is common and shrinking to its lowest level in the last 19 years, this has naturally happened to the expense of its rivals.

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