2013 Adam Sales Helped Opel Increase Market Share in Europe
Cars

2013 Adam Sales Helped Opel Increase Market Share in Europe



Rising sales of the Adam city car in 2013 helped Opel and Vauxhall increase their market share in Europe in 2013, despite a declining auto market.

In recent years, Opel has struggled to maintain market share because of a lack of new products and management disruption. The carmaker launched the Adam a year ago hoping to revive sales in Europe, where buyers now prefer smaller cars that are cheaper to buy and run.

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