Cars
2010 Toyota Prius Priced from $21,000 to $27,270 in the U.S.
The all-new 2010 Toyota Prius will go on sale in the U.S. in late May carrying a base sticker price of $22,000 (plus $750 for delivery and handling), or the same exact price as the entry-level version of the outgoing 2009MY Prius. However, Toyota announced that later in the year, it will launch a stripped-down base model of the Prius that will be priced even lower, at $21,000 MSRP. The Japanese automaker did not disclose details on the basic version's standard equipment.
The third-generation model of Toyota's popular hybrid car will be available with a total of five trim levels, the most expensive being the so-called 'V' spec model at $27,270 MSRP. For more details on the 2010 Prius plus a huge gallery with more than 100 high-resolution photos, click here.
| Standard Equipment | MSRP |
Prius I | To be released at a later date | $21,000 |
Prius II | 1.8-liter Atkinson cycle engine | $22,000 |
| P195/65 R15 all-season tires with alloy wheels & covers |
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| Smart Key (driver's door) and Push Button start |
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| EV, Eco, and Power modes |
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| Multi-Informational Display with energy monitor and fuel consumption history |
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| AM/FM/MP3 CD player with six speakers and satellite radio capability and auxiliary audio jack |
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| Cruise control |
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| STAR Safety System and active front headrest |
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| Seven airbags including driver knee airbag |
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| Four-wheel disc brakes |
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| Tilt/telescopic steering wheel with audio and HVAC |
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| Controls with Touch Tracer Display |
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| Six-way adjustable driver seat |
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| Auto up/down on all windows |
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| Color-keyed foldable power heated side mirrors |
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Prius III | In addition to Prius II features: | $23,000 |
| JBL AM/FM/MP3 six-disc CD changer with eight speakers |
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| Integrated satellite radio capability |
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| Hands-free phone capability via Bluetooth® wireless technology |
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Prius IV | In addition to Prius III features: | $25,800 |
| Three-door Smart Key system |
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| Leather-trimmed interior |
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| Heated front seats with driver lumbar support |
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| Driver and front passenger water repellant windows |
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| Plasmaclusterâ„¢ ionizer |
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| Auto dimming mirror with HomeLink® |
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Prius V | In addition to Prius IV features: | $27,270 |
| 17-inch alloy wheels and P215/45 R17 tires |
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| LED headlamps with auto leveling and washers |
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| Integrated foglamps |
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