Although it is based on the outgoing C-Class SportCoupe, Mercedes-Benz supports that 1,100 components have been either developed from scratch or refined from the previous model. The technical highlights of the CLC include new direct steering, modern infotainment systems with colour display, Europe-wide DVD or hard-drive navigation with multimedia interface and a more powerful 1.8-liter four-cylinder engine with 184 HP. -Press Release and… a full-frame picture of Eva after the jump
PRESS RELEASE
Two stars in the photo studio: Top model
Eva Padberg and the new Mercedes-Benz CLC
Leading model Eva Padberg and the new Mercedes sports coupé CLC share top billing in the key visual for the second Mercedes-Benz Fashion Week Berlin, which takes place from 27 - 31 January 2008. The new CLC will be unveiled to the public for the first time at the fashion event.
The purpose of the key visual is twofold: it will be used as a motif on adverts, posters and event materials promoting the
“The choice of Eva Padberg as our brand ambassador lends a fascinating face to our long-standing commitment to fashion,†says Dr Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “Like
Eva Padberg has been representing Mercedes-Benz as a brand ambassador at international fashion and lifestyle events since May 2007. Her encounter with the new CLC was captured on film by the renowned fashion photographer Ellen von Unwerth, whose photos encapsulate perfectly the relationship between fashion and Mercedes design – both worlds in which innovation and perfection, coupled with elegance and style, are critical success factors.
Elegance, style and lifestyle: in the automotive world, the name Mercedes-Benz epitomises these values. The commitment to fashion is therefore a logical development of the
Just like fashion, the car is now an expression of personal lifestyle. This is particularly true of the highly individual and exclusive species of the coupé.
New Mercedes sports coupé is the attractive “youngster†of the coupé family
The new CLC, available in the
The key visual was shot in a studio near
Top fashion designers present their collections
Mercedes-Benz Fashion Week Berlin 2008 takes place from 27 – 31 January 2008 at Postbahnhof, the city's former mail train station. Leading international fashion designers will be presenting their latest collections, including the following brands: 30paarhaende, Heiress, Hugo, Intuitive, Joop!, Macqua, Michalsky, Marcel Ostertag, Sinemus, Stefan Eckert, Strenesse, Suzana Peric,
Unrath & Strano, Sisi Wasabi and Zac Posen.
Facts about the key visual for the Mercedes-Benz Fashion Week Berlin 2008
Photographer: Ellen von Unwerth
Model: Eva Padberg (Mercedes-Benz fashion brand ambassador)
Vehicle: Mercedes-Benz CLC with sports package
Stylist: Victoria Adcock - WIB
Hair stylist: Sebastien Richard - Jed Root
Makeup stylist: Maiya - Calliste