TOYOTA HITS THE HEART OF AMERICA
Cars

TOYOTA HITS THE HEART OF AMERICA


The United States of America is not Formula 1. The heart of America is not found on soccer fields.  Indeed, sushi is not an American staple. Chicken & ribs is more likely to be found on tables in Kansas tonight.  American families could be watching their kids prepare for baseball season this spring and summer.  And... America is NASCAR.  Says who?  

Says Toyota.  Fortunately for Toyota, just days before a few dozen drivers attempt 500 miles of racing in Daytona, Denny Hamlin won one of the Gatorade Duels on Thursday.  Tony Stewart, a fairly prototypical old-time American racer, finished second.  Denny and Tony - them boys are Toyota boys.  

True enough; these Gatorade Duels are just qualifying races.  Toyota can't take hold of the lead in the standings based on qualifying races like this.  Points aren't even handed out.  However, it does put three Toyotas in the first three rows of the Daytona 500, significantly raising the massive Japanese automaker's hopes on Sunday.  This might not be news yet, but the news on Monday could be headlined by an ugly, V8-engined behemoth with a Toyota badge on the front. Backlash not mandatory, but possible.  This is supposedly "The Great American Race", after all.  




- Toyota Could Cut Jobs In The U.s. If Auto Sales Continue To Drop
What would have been unheard of a year ago could now very well become a reality: if auto sales don't rebound by the second half of next year, Toyota may be forced to lay off workers in the U.S. for the first time since it began manufacturing cars...

- Top 10 Best-selling Japanese Cars In Canada - September 2010
Following the month-by-month rundown of Canada's best-selling cars, it becomes obvious that the Honda Civic will also be Canada's best-selling Japanese car. After all, rarely does a month go by in which the Honda loses its overall crown. Comparing...

- Top 10 Best-selling Cars In America - July 2010
Although unheard of in many countries around the globe, the Toyota Camry is an American favourite. With its status as an American-made car, the Camry could even be called an American icon. Inarguably. That's not to say the Toyota Camry, above the...

- Toyota Can Lose At Something
Tsutomu Tomita is clearly quite sick of losing. Tomita works for Toyota. And there are not many employees of the new number 1 auto-seller in the world who have a problem with losing. Toyota, as an auto-seller, does not lose. Toyota, as a Formula 1 race...

- Walking A Fine Line
Apologies for the sports analogy, but can you imagine, I mean, can you IMAGINE Peyton Manning getting to the Superbowl a few weeks back and saying something like this: "We are certainly concerned. We have just been doing our job naturally, and the numbers...



Cars








.