Cars
In an effort to boost sales of its US$2,900 Nano micro car, India's Tata extended the warranty and offered easier financing in December, while it also launched a new advertising campaign that included a TV spot.
- Tata Nano: World's Most Affordable Car Receives A $4.6 Million Gold Treatment [with Videos]
When Ratan Tata revealed the $2,500 Nano mini car in India in January 2008, the owner and Chairman of Tata Motors, made headlines the world over with the world’s cheapest car. Three years later the Nano has faced a spontaneous-combusting debacle...
- Flame On! Fifth Tata Nano Bursts Into Flames...
Another Nano, the fifth from since 2009, has gone up in smoke, this time in Gujarat, western India. For reference, the last one toasted itself in Mumbai in late March, 2010. According to Business Week, an email from Tata states that "the car belonged...
- Spontaneous Combusting Nanos? Another Tata Goes Up In Flames
Tata Motors' Nano city car is once again making headlines in India, but not for the reasons you might think. Following three separate cases in 2009 when owners of the Nano in Ahmedabad, Lucknow and Delhi reported seeing smoke and flames coming out...
- Tata Reveals European Version Of Nano Minicar At Geneva Show
Indian automaker Tata is preparing to launch the world's cheapest car, the rear-engined, four-seater Nano in Europe. In Geneva, Tata took the wraps off the European-spec version of the minicar which will go on sale in India this April, priced from...
- Watch Tata Nano Production Debut
Ratan Tata has again revealed his company's 1 lakh car, the Tata Nano, in a massive display to the media. After delays which struck the company as a result of farmers and the original manufacturing site, the Nano is only going "on sale" at the beginning...
Cars
Tata Nano Sales Rose by 1,136% in December
In an effort to boost sales of its US$2,900 Nano micro car, India's Tata extended the warranty and offered easier financing in December, while it also launched a new advertising campaign that included a TV spot.
It turns out that this was a smart move, as sales of the Nano spiked reaching 5,784 units, which represents a 1,136% increase over the 509 units the company shifted a month earlier. This is still below the 9,000 monthly sales record achieved in July, but it seems that the Nano is back with a vengeance for 2011.
Read more »- Tata Nano: World's Most Affordable Car Receives A $4.6 Million Gold Treatment [with Videos]
When Ratan Tata revealed the $2,500 Nano mini car in India in January 2008, the owner and Chairman of Tata Motors, made headlines the world over with the world’s cheapest car. Three years later the Nano has faced a spontaneous-combusting debacle...
- Flame On! Fifth Tata Nano Bursts Into Flames...
Another Nano, the fifth from since 2009, has gone up in smoke, this time in Gujarat, western India. For reference, the last one toasted itself in Mumbai in late March, 2010. According to Business Week, an email from Tata states that "the car belonged...
- Spontaneous Combusting Nanos? Another Tata Goes Up In Flames
Tata Motors' Nano city car is once again making headlines in India, but not for the reasons you might think. Following three separate cases in 2009 when owners of the Nano in Ahmedabad, Lucknow and Delhi reported seeing smoke and flames coming out...
- Tata Reveals European Version Of Nano Minicar At Geneva Show
Indian automaker Tata is preparing to launch the world's cheapest car, the rear-engined, four-seater Nano in Europe. In Geneva, Tata took the wraps off the European-spec version of the minicar which will go on sale in India this April, priced from...
- Watch Tata Nano Production Debut
Ratan Tata has again revealed his company's 1 lakh car, the Tata Nano, in a massive display to the media. After delays which struck the company as a result of farmers and the original manufacturing site, the Nano is only going "on sale" at the beginning...