SuperBowl Ads? Audi Tells BMW, Lexus and Merc Buyers that New A3 Sedan is the Shameless Choice
Cars

SuperBowl Ads? Audi Tells BMW, Lexus and Merc Buyers that New A3 Sedan is the Shameless Choice



Audi has set in motion a rather antagonistic campaign for the U.S. launch of its all-new 2015 A3 sedan that will begin arriving in dealer lots early next year with prices starting from $29,900 for the base 170hp 1.8-liter model.

The new spots aim against rivaling brands BMW, Lexus and Mercedes-Benz, declaring that the 2015 Audi A3 is the car of choice for buyers who are looking for a compact executive sedan that won't bring forth feelings of shame and remorse – if that makes sense.

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