Cars
As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.
- Cry Me A Tear: Subaru New Japanese Commercial For The Brz Coupe
Subaru has released a new 2+ minute long spot for the freshly launched BRZ coupe in its home market of Japan. And it's pretty dramatic, but not in the way you'd expect an ad showcasing a rear-wheel drive sports… Apparently, Subaru's...
- Subaru To Update Its Lineup To Help Welcome The Toyobaru Coupe Into The Fold
Besides adding its upcoming unnamed coupe to the lineup, Subaru will be working to get a little pep back in its step by bringing out some new designs over the next few years. What can we expect from the all-wheel drive anti-SUV brand? Autoweek had an...
- New Subaru Legacy Photos From New York Show, Stay Tuned For The 2010 Legacy Outback
In less than two hours from now, Subaru will have its 'Moment of Zen' at New York's Jacob Javits Convention Center with the company's scheduled press conference that will include the world premiere of the Legacy Outback. Until then, enjoy...
- Subaru Legacy Concept Revealed At Detroit Show - 29 High-res Photos
In celebration of the 20th anniversary of the Legacy, Subaru unveiled the "Legacy Concept" at the 2009 North American International Show, essentially previewing the next-generation model that will arrive in showrooms early next year. Though the concept...
- Subaru Launches Limited Edition Legacy Premium In Japan
Another day, another special edition model from Subaru. This time the Japanese firm turned its attention on the Legacy sedan (2.0 GT and 2.5i) and Legacy Outback (2.5i and 2.5XT) that are offered in Japan in a new limited production version called “Premiumâ€....
Cars
Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?
As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.
It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.
- Cry Me A Tear: Subaru New Japanese Commercial For The Brz Coupe
Subaru has released a new 2+ minute long spot for the freshly launched BRZ coupe in its home market of Japan. And it's pretty dramatic, but not in the way you'd expect an ad showcasing a rear-wheel drive sports… Apparently, Subaru's...
- Subaru To Update Its Lineup To Help Welcome The Toyobaru Coupe Into The Fold
Besides adding its upcoming unnamed coupe to the lineup, Subaru will be working to get a little pep back in its step by bringing out some new designs over the next few years. What can we expect from the all-wheel drive anti-SUV brand? Autoweek had an...
- New Subaru Legacy Photos From New York Show, Stay Tuned For The 2010 Legacy Outback
In less than two hours from now, Subaru will have its 'Moment of Zen' at New York's Jacob Javits Convention Center with the company's scheduled press conference that will include the world premiere of the Legacy Outback. Until then, enjoy...
- Subaru Legacy Concept Revealed At Detroit Show - 29 High-res Photos
In celebration of the 20th anniversary of the Legacy, Subaru unveiled the "Legacy Concept" at the 2009 North American International Show, essentially previewing the next-generation model that will arrive in showrooms early next year. Though the concept...
- Subaru Launches Limited Edition Legacy Premium In Japan
Another day, another special edition model from Subaru. This time the Japanese firm turned its attention on the Legacy sedan (2.0 GT and 2.5i) and Legacy Outback (2.5i and 2.5XT) that are offered in Japan in a new limited production version called “Premiumâ€....