Cars
Depressing though the good-looking Mazda CX-7's test numbers from Motor Trend's September issue may be (0-60mph in 7.7 and 17 miles per gallon), especially in light of the Subaru Forester's impressive statistics (0-60 in 6.6 and 19.6 mpg), it's downright alarming the extent to which low mpg vehicles were advertised in the issue that's already on newsstands.
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- And The Most Viewed Commercial During Super Bowl Xlvi Was….
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Cars
STRANGE TIMING FOR TRUCK ADVERTISING IN MONTHLY MAGS
Depressing though the good-looking Mazda CX-7's test numbers from Motor Trend's September issue may be (0-60mph in 7.7 and 17 miles per gallon), especially in light of the Subaru Forester's impressive statistics (0-60 in 6.6 and 19.6 mpg), it's downright alarming the extent to which low mpg vehicles were advertised in the issue that's already on newsstands.It's not a hard case to make: heavily market the products that you're struggling to sell. Make the buyers aware. On the other hand, expensive advertising directed toward an ever-shrinking market - especially when the products mentioned are already very well-known.... now that seems a little bit silly.
Surely different marketing executives would present differing views on the merits of extensive truck advertising. In a year when the long-time best-selling vehicle in America, Ford's F-150, has been out-sold by four cars over the last couple months, some of the numbers you'll see below are surprising.
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2 - pages of advertising GMC placed inside the cover for the Acadia, a 19mpg large crossover
2 - pages of advertising Mercedes-Benz placed for the 15mpg C63 AMG
1 - page of advertising for the Cadillac Escalade Hybrid, a 20.5mpg SUV
12 - pages of advertising (including a centrefold) for the Chevrolet Silverado which is, at best, a 17.5mpg pick-up truck
1 - page of advertising for the Cadillac CTS, a 22mpg luxury sedan
2 - pages of advertising Dodge placed with business-reply mail for the Ram pickup
1 - page of advertising for the 19mpg Honda Pilot
1 - page of combined advertising for the 22mpg Nissan Maxima and the GT-R
1 - page of advertising for the Infiniti FX which is, at best, a 19mpg sporty crossover
1 - page of advertising for the Toyota Matrix, a small hatchback that can achieve a combined 29mpg
1 - page of advertising for the new Kia Borrego, a body-on-frame large SUV that's available with a V8 but can touch 19mpg with a V6
1 - page of advertising for the 26mpg Suzuki SX4 on the inside of the back cover
1 - page of advertising for the 25.5mpg Acura TSX on the back cover
18.8 - average (best) combined MPG rating of the first five vehicles you'll see advertised in Motor Trend's September issue
22.8 - average (best) combined MPG rating for the final seven vehicles you'll see advertisied in MT/09
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Emerging from the strange and dark depths of advertising is this new commercial for the Toyota GT 86, which is the same car as the North American market Scion FR-S, aimed towards European consumers. The two-minute promotional clip is the creative work...
- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
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- Chrysler Group To Boost Ad Budget By 70% To $2.9 Billion In 2011
As the Chrysler Group continues its product renaissance with new or facelifted models, the Auburn Hills automaker is now looking to boost its marketing presence in the United States by increasing its advertising budget nearly 70 percent this year, from...
- Audi Proposes R8 Spyder Car Cover For Unhappy Bmw And Mercedes Owners
From the creators of last year's R8 V10 garage door decal promo, comes this new advertising project for Audi. This time, creative advertising agency Lowe Roche, came up with a groovy Audi R8 Spyder car cover aimed at BMW and Mercedes-Benz owners...