Cars

SCION STRUGGLES - NUMBERS

Toyota's entry-level, America-only small car brand has been swallowed a struggle pill; a pill unlike anything the media or consumers would have expected when Scion roared onto the scene in California and quickly made headway across the nation. Â The numbers are below, this link takes you to all Scion-related articles on GoodCarBadCar.

New xB above ----- Old xB Below

16 - Consecutive months in which Scion sales are lower than the same period one year earlier

7,782 - Total Scion sales for the month of January/2008

10,701 - Total Scion sales for the month of January/2007

60 - Extra dealers in place in January of 2008 that were not Scion sellers in January of 2007

2 - Introductions of new models that coincide with Scion's tumbling sales figures

42 - Average age of buyers who choose Scion's xD, exactly the same average age as buyers of the Toyota Yaris

4 - Fewer miles travelled on each gallon of gasoline in a new Scion xB with an automatic tranny compared with the first-gen xB automatic

50 - Extra horsepower generated by the 0.9L-larger engine in the current Scion xB, standing at 158 from a 2.4L to the old xB's 108 from a 1.5L four-cylinder

595 - Increase in weight from the first-gen xB to gen2, nearly a 25% ballooning

8.1 - Average Scion sales per month, per dealer at present, down from a lofty 11.9 at one point

8.6 - Hypothetical average Scion sales per month, per dealer at present had Toyota not added those 60 extra dealers, were the January sales figures to have remained the same

1 - Micro/city car recently debuted in production form by Toyota in Europe and pictured here that would suit the Scion brand awfully well

5 - Second-generation Scion xB's for sale in Canada - where Toyota does not import Scion - through AutoTrader.ca, out of a total lot of 47 cars

0 - Scion xD's for sale in Canada through AutoTrader.ca, out of a total of 47 Scions for sale

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- Scion Im Sales Figures
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- Scion Xd Sales Figures
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