PSA Peugeot-Citroen's New Boss Reveals Key Pillars of His Strategy to Revive the Company
Cars

PSA Peugeot-Citroen's New Boss Reveals Key Pillars of His Strategy to Revive the Company



On March 31, Carlos Tavares, Renault’s former chief operating officer, became the CEO of France's largest automaker, PSA Peugeot Citroen. His mission won’t be easy, on the contrary, as the carmaker lost more than €7 billion in the last five years because and in Tavares’ own words, “making money was not the core value here.” Read more »




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