Cars
Pictured on the passenger side of the Fiat 500 is Luca de Meo. Â Sergio Marchionne, an Italian-Canadian and Fiat CEO, has appointed de Meo to be head of Fiat-owned Alfa Romeo. Â Poor Alfa; a brand that has struggled with dealers, reliability, and positioning. Â It is now Luca de Meo's turn to try and sort it all out. Antonio Baravalle was the last to make an attempt. Â Alfa, somewhat like Ford earlier this decade, has introduced a halo model far above the regular production models available in their showrooms. Granted, just like the Ford GT, Alfa's 8C Competizione is a wonderful vehicle. Â As far as its bearing on the Alfa's people like you and I could drive.... the 8C becomes nigh-on inconsequential. Â
"One of De Meo’s duties is to take an out-of-the-box approach to Alfa’s US return." Fiat Group CEO Sergio Marchionne.
"It will be more difficult than Fiat - at least with Fiat we knew where to start." Alfa Romeo's new CEO and still Chief Marketing Officer across the Fiat Group, Luca de Meo.
"If we can do it there, it should work anywhere." Luca de Meo references the United Kingdom market, where Alfa saw a 30-40% increase in sales last year, making it the fastest growing brand in the UK. This came after a total revamp of the dealer network and a 50% reduction in showrooms.
"The difference this time, is that I am going to do it." Luca de Meo responds to the fact that Karl-Heinz Kalbfell and Antonio Baravalle have made noble attempt towards the same goal.
"Alfa Romeos need to be compact, agile, pretty powerful, beautiful and with a good engine noise. It's not rocket science, but it's difficult to actually do." Mr. de Meo succinctly describes the perfect Alfa Romeo and the difficulty to produce it.
"This is the man who I have given the unforgivable task of trying to fix Alfa Romeo." Sergio Marchionne describes the difficult job description as he introduces his problem solver, Luca de Meo.
- Fiat Threatens To Move Alfa Romeo Production Out Of Italy
What would you say if Alfa Romeos were made in the U.S.? Well, this may not be such improbable as it sounds, as Fiat and Chrysler CEO Sergio Marchionne has threatened to move Alfa Romeo production out of Italy. The Fiat-Chrysler Alliance executive said...
- Alfa Romeo Lays Out Product Plans Until 2014, Readying A New Rwd Saloon With A V6 Engine
Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well...
- Alfa Romeo Sale To Vw Rumors Surface Again
Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended...
- Alfa Romeo To Stay And Rebuild Under Fiat, Hopes To Move 500,000 Units By 2014
Fiat CEO Segio Marchionne has put the VW-Alfa Romeo rumors to rest...for now. Alfa will officially stay under its Italian parent's wing for at least a little while longer as Marchionne attempts to revive the ever-struggling Italian luxury automaker....
- Alfa Romeo’s Ceo Antonio Baravelle Resigns
Italian newspaper Il Sole 24 is reporting that Alfa Romeo’s CEO Antonio Baravelle has handed in his resignation to Fiat Group officers. The report claims that the 42-year-old exec will become CEO of Einaudi, the publishing house of Italy's...
Cars
PROFILE: LUCA DE MEO - ALFA ROMEO
Pictured on the passenger side of the Fiat 500 is Luca de Meo.  Sergio Marchionne, an Italian-Canadian and Fiat CEO, has appointed de Meo to be head of Fiat-owned Alfa Romeo.  Poor Alfa; a brand that has struggled with dealers, reliability, and positioning.  It is now Luca de Meo's turn to try and sort it all out. Antonio Baravalle was the last to make an attempt.  Alfa, somewhat like Ford earlier this decade, has introduced a halo model far above the regular production models available in their showrooms. Granted, just like the Ford GT, Alfa's 8C Competizione is a wonderful vehicle.  As far as its bearing on the Alfa's people like you and I could drive.... the 8C becomes nigh-on inconsequential.  Luca de Meo's job, like it was when he served the Group at Fiat, is to turn Alfa Romeo around.  Slumping sales is gross to Luca. Here then, simulcast with News via Quote at http://www.currentquotes.blogspot.com, is their story.
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"One of De Meo’s duties is to take an out-of-the-box approach to Alfa’s US return." Fiat Group CEO Sergio Marchionne.
"It will be more difficult than Fiat - at least with Fiat we knew where to start." Alfa Romeo's new CEO and still Chief Marketing Officer across the Fiat Group, Luca de Meo.
"If we can do it there, it should work anywhere." Luca de Meo references the United Kingdom market, where Alfa saw a 30-40% increase in sales last year, making it the fastest growing brand in the UK. This came after a total revamp of the dealer network and a 50% reduction in showrooms.
"The difference this time, is that I am going to do it." Luca de Meo responds to the fact that Karl-Heinz Kalbfell and Antonio Baravalle have made noble attempt towards the same goal.
"Alfa Romeos need to be compact, agile, pretty powerful, beautiful and with a good engine noise. It's not rocket science, but it's difficult to actually do." Mr. de Meo succinctly describes the perfect Alfa Romeo and the difficulty to produce it.
"This is the man who I have given the unforgivable task of trying to fix Alfa Romeo." Sergio Marchionne describes the difficult job description as he introduces his problem solver, Luca de Meo.
- Fiat Threatens To Move Alfa Romeo Production Out Of Italy
What would you say if Alfa Romeos were made in the U.S.? Well, this may not be such improbable as it sounds, as Fiat and Chrysler CEO Sergio Marchionne has threatened to move Alfa Romeo production out of Italy. The Fiat-Chrysler Alliance executive said...
- Alfa Romeo Lays Out Product Plans Until 2014, Readying A New Rwd Saloon With A V6 Engine
Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well...
- Alfa Romeo Sale To Vw Rumors Surface Again
Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended...
- Alfa Romeo To Stay And Rebuild Under Fiat, Hopes To Move 500,000 Units By 2014
Fiat CEO Segio Marchionne has put the VW-Alfa Romeo rumors to rest...for now. Alfa will officially stay under its Italian parent's wing for at least a little while longer as Marchionne attempts to revive the ever-struggling Italian luxury automaker....
- Alfa Romeo’s Ceo Antonio Baravelle Resigns
Italian newspaper Il Sole 24 is reporting that Alfa Romeo’s CEO Antonio Baravelle has handed in his resignation to Fiat Group officers. The report claims that the 42-year-old exec will become CEO of Einaudi, the publishing house of Italy's...