Peugeot Brand to Directly Target VW, Including in Terms of Pricing
Cars

Peugeot Brand to Directly Target VW, Including in Terms of Pricing



As part of PSA Peugeot Citroën’s “Back in the Race” strategy, the Peugeot brand will be aimed more directly at the Volkswagen marque. The French automaker’s new CEO, Carlos Tavares, wants to transform Peugeot from a general mass-market brand into a more upscale volume automaker producing cars as expensive as VW models. If it works, the plan will help PSA return to profitability. Read more »




- Psa's Chinese Joint Venture Launched Its First Own-brand Car, The Fengshen L60
Dongfeng Peugeot Citroën Automobiles (DPCA), the China-based joint venture between PSA Peugeot Citroën and Dongfeng Group (DFG), has started series production of the Fengshen L60, its first own-brand car. Read more »...

- Good News For Peugeot, Global Sales Up 5.7 Percent In First Half Of 2014
Although in its early stages, PSA’s “Back in the Race” plan appears to be working for Peugeot, which has announced a 5.7 percent global sales growth for the first six months of this year. Peugeot sold 853,000 vehicles in the first...

- Psa Peugeot Citroën To Supply Toyota With Light Commercial Vehicles In Europe
With Toyota looking for a way to re-enter the light-commercial van segment in Europe after suspending sales of the HiAce and the PSA Peugeot Citroën group searching for a partner for its Sevelnord plant in northern France after the Fiat Group pulled...

- Peugeot Brand Returns To Hong Kong With Three Models
Peugeot is going to give it another try in Honk Kong as the French carmaker announced today that it is re-launching the brand after a three-year absence from the market. For this reason, Peugeot renewed its partnership with local dealer Sime Darby,...

- New Peugeot 508 Officially Unveiled, Gets Hybrid4 Variant With 200hp And Awd
The all-new Peugeot 508 has been officially revealed following the leakout of the first photos earlier today. Available in sedan and station wagon body styles, the 508 replaces two cars in Peugeot's range, the 407 and 607. The French marque's...



Cars








.