Cars
The upcoming 2011 Geneva Salon will probably be the most important motor show in Lancia’s recent history, as the Italian brand is trying to start off its revitalization plan with a push of new models. However, the recently unveiled Flavia and Thema sedans and Grand Voyager MPV didn’t quite catch the public’s eye due to the fact that they’re all rebadged Chryslers, while the Delta hatchback hasn't even come close in repeating the first generation model's success.
- Iaa 2011: Lancia Displays Its Stars And Stripes In Frankfurt
If anything else, and with a few exceptions such as the Ypsilon supermini, the aging Musa and the Delta compact hatchback, Lancia's range is beginning to look eerily similar to that of the Chrysler brand. At this week's 64th International Auto...
- Chrysler Ceo Says Lancia Ypsilon Not Coming To The U.s. After All, While Compact Model Is “under Reviewâ€
Back in 2009, the Fiat and Chrysler alliance had revealed plans for the U.S. launch of a compact model based on the Lancia Delta in 2012 and a Chrysler-badged version of the Lancia Ypsilon in 2013. Now it seems that the automaker has changed its strategy....
- Video: Eminem Meets Italian Opera At Lancia's Presentations Of The 2012 Thema And Flavia Concepts
The 81st Geneva International Salon marked Lancia's biggest but also, most controversial motor show appearance in recent years. Biggest because Lancia rolled out a total of six new vehicles and concept models, most controversial because four of those...
- Lancia Lifts The Wraps Off All-new Ypsilon Ahead Of The Geneva Salon
Marking the 25th anniversary since the introduction of the Ypsilon (first as the Y10 in 1985, then as the Y in 1996, and finally as the Ypsilon from 2003 and onwards), Lancia is presenting the fourth generation of its luxed-up supermini in a world premiere...
- Read All About It: Lancia's Geneva Motor Show Debuts In Detail
*The above photo is a Carscoop illustrationWe've been hearing a lot of rumors and speculations for the past few months about Lancia's future product portfolio as well as which of these new models could make their world premiere at the Geneva...
Cars
New Lancia Ypsilon Given a Key Role in the Italian Brand’s Revitalization Plan
The upcoming 2011 Geneva Salon will probably be the most important motor show in Lancia’s recent history, as the Italian brand is trying to start off its revitalization plan with a push of new models. However, the recently unveiled Flavia and Thema sedans and Grand Voyager MPV didn’t quite catch the public’s eye due to the fact that they’re all rebadged Chryslers, while the Delta hatchback hasn't even come close in repeating the first generation model's success.
This leaves the new Ypsilon to fend for the 105-year old company’s honor. The Italian firm's new small car is considered to be a “pocket flagship†and has been given a key role in Lancia's turnaround strategy, thoroughly emphasized during a press event that Carscoop was invited to attend at the Fiat Group’s Centro Stile design center in Turin, Italy.
Read more »- Iaa 2011: Lancia Displays Its Stars And Stripes In Frankfurt
If anything else, and with a few exceptions such as the Ypsilon supermini, the aging Musa and the Delta compact hatchback, Lancia's range is beginning to look eerily similar to that of the Chrysler brand. At this week's 64th International Auto...
- Chrysler Ceo Says Lancia Ypsilon Not Coming To The U.s. After All, While Compact Model Is “under Reviewâ€
Back in 2009, the Fiat and Chrysler alliance had revealed plans for the U.S. launch of a compact model based on the Lancia Delta in 2012 and a Chrysler-badged version of the Lancia Ypsilon in 2013. Now it seems that the automaker has changed its strategy....
- Video: Eminem Meets Italian Opera At Lancia's Presentations Of The 2012 Thema And Flavia Concepts
The 81st Geneva International Salon marked Lancia's biggest but also, most controversial motor show appearance in recent years. Biggest because Lancia rolled out a total of six new vehicles and concept models, most controversial because four of those...
- Lancia Lifts The Wraps Off All-new Ypsilon Ahead Of The Geneva Salon
Marking the 25th anniversary since the introduction of the Ypsilon (first as the Y10 in 1985, then as the Y in 1996, and finally as the Ypsilon from 2003 and onwards), Lancia is presenting the fourth generation of its luxed-up supermini in a world premiere...
- Read All About It: Lancia's Geneva Motor Show Debuts In Detail
*The above photo is a Carscoop illustrationWe've been hearing a lot of rumors and speculations for the past few months about Lancia's future product portfolio as well as which of these new models could make their world premiere at the Geneva...