Cars
In Europe, Mitsubishi has no problem being a tad provocative when it comes to getting the attention of buyers. As the company itself admits, even its vehicle names have turned a few heads, such as the 'FQ' badges to be found on the 'F***ing Quick' Lancer Evolution range. Now, Mitsubishi has readied a new spicy and in our opinion, humorous TV advert for the Lancer, called "Bees and Birds." The ad is due to air in the UK on Monday 9th February.
- Mitsubishi To Pull The Plug On The Lancer Evo X In The Uk
If you live in Britain and have been eyeing a brand new Lancer EVO X, you may want to hurry up and complete your order as Mitsubishi UK's managing director, Lance Bradley, told Autocar magazine that the all-wheel drive sports saloon will be axed...
- Top Gear Destroys Mitsubishi Lancer Evo Vii With The Help Of The British Army
In a couple of weeks, on June 21st, the chaps from Top Gear will return on the small screen for the 13th season of the series. And even though the widespread financial turmoil has affected the TV series' budget in a negative way, Jeremy Clarkson,...
- Mitsubishi Lancer Evo X Gsr Premium Edition Introduced In Japan
Mitsubishi has refreshed its 2009 Lancer Evolution X line-up with the introduction of a new top-of-the-line GSR Premium edition that sits above the RS and GSR models. No different mechanically from the other EVO Xs, the Premium edition is distinguished...
- Mitsubishi Lancer Evo X Drawing Customers From German Brands
An in-house study of UK customers buying the new Mitsubishi Lancer Evolution X since the car was launched in March 2008 has shown that 38% of the exchanges offered against the Twin Clutch SST (Sports Shift Transmission) model have been from premium German...
- Hatchbacks In The News - Mitsubishi Lancer Sportback
There are some who find a few extra tenths on the back of the Mitsubishi Lancer Evo X's 0-60mph time to be seriously, tremendously disappointing. Nevertheless, the Evo X possesses far more potential than any Lancer Evolution that came before. Meanwhile,...
Cars
Mitsubishi's Lancer Sportback "Birds and Bees" TV Ad too Spicy for Toddlers
In Europe, Mitsubishi has no problem being a tad provocative when it comes to getting the attention of buyers. As the company itself admits, even its vehicle names have turned a few heads, such as the 'FQ' badges to be found on the 'F***ing Quick' Lancer Evolution range. Now, Mitsubishi has readied a new spicy and in our opinion, humorous TV advert for the Lancer, called "Bees and Birds." The ad is due to air in the UK on Monday 9th February.According to Mitsubishi, Clearcast, the company that is responsible for the pre-transmission examination and clearance of UK TV advertisements, has not approved the ad to be shown on TV before 9 o'clock. It goes without saying that Mitsubishi's intention was to create a bit of a buzz with the advert.
Lance Bradley, Mitsubishi's Director of Sales and Marketing said that, "Clearcast thought that the light-hearted innuendo throughout the ad could be seen as inappropriate – especially for younger viewers. We are happy to have the TV ad shown after the 9 o'clock watershed."
- Mitsubishi To Pull The Plug On The Lancer Evo X In The Uk
If you live in Britain and have been eyeing a brand new Lancer EVO X, you may want to hurry up and complete your order as Mitsubishi UK's managing director, Lance Bradley, told Autocar magazine that the all-wheel drive sports saloon will be axed...
- Top Gear Destroys Mitsubishi Lancer Evo Vii With The Help Of The British Army
In a couple of weeks, on June 21st, the chaps from Top Gear will return on the small screen for the 13th season of the series. And even though the widespread financial turmoil has affected the TV series' budget in a negative way, Jeremy Clarkson,...
- Mitsubishi Lancer Evo X Gsr Premium Edition Introduced In Japan
Mitsubishi has refreshed its 2009 Lancer Evolution X line-up with the introduction of a new top-of-the-line GSR Premium edition that sits above the RS and GSR models. No different mechanically from the other EVO Xs, the Premium edition is distinguished...
- Mitsubishi Lancer Evo X Drawing Customers From German Brands
An in-house study of UK customers buying the new Mitsubishi Lancer Evolution X since the car was launched in March 2008 has shown that 38% of the exchanges offered against the Twin Clutch SST (Sports Shift Transmission) model have been from premium German...
- Hatchbacks In The News - Mitsubishi Lancer Sportback
There are some who find a few extra tenths on the back of the Mitsubishi Lancer Evo X's 0-60mph time to be seriously, tremendously disappointing. Nevertheless, the Evo X possesses far more potential than any Lancer Evolution that came before. Meanwhile,...