Mini USA Car Sales Charts - May 2013
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Mini USA Car Sales Charts - May 2013


Sales at BMW USA's Mini branch crumpled for the second time this year as the Countryman failed to match last year's pace and the most established Mini models continued to post declines. The new Paceman is slow getting going, and with just 140 sales in May, wasn't able to power enough growth in Mini showrooms to overcome the waning desire American consumers have to own a Mini Clubman.
Mini USA May 2013 sales chart

Mini sales have increased in each of the last three years, but the current pace, projected out over the next seven months, has Mini selling about 700 fewer vehicles in 2013 than the brand did in 2012. That could change dramatically, however, if the Paceman gains steam. On the other hand, the rate of Mini sales could slow as the (ugly) Fiat 500L potentially steals away sales from Mini.
USA Mini car sales pie chart May 2013
Click Either Chart For Larger View
It's certainly reasonable to conclude that Mini sales would be growing had it not been for the reintroduction of the Fiat brand in America. The first 500 buyer I met was trading in his Mini Cooper S, which he'd bought after trading in his Smart Fortwo Passion. This doesn't mean every Fiat 500 buyer would otherwise be buying a Mini Cooper had the Cinquecento not been available. But some would surely have spent a little extra to own a retro Euro hatch.

All 259 Vehicles Ranked By U.S. Sales - May/2013 YTD

Click either of the accompanying charts for a larger view. Sales of the hardtop Volkswagen Beetle slid 45% to 1639 in May as Beetle Convertible sales rose to 2079. Fiat sold 4051 500s, up 1% from May 2012.

Click Column Headers To Sort - June 2013 - April 2013 - May 2012
Mini
May 
2013
%
Change
Year 
To 
Date
YTD

Change
Mini Cooper Hardtop
2521
- 5.9%11,380- 6.2%
Mini Cooper Convertible
594
- 8.6%1820- 15.5%
Mini Cooper Clubman
415
- 18.1%1653- 27.0%
Mini Countryman
1771
- 0.3%8474+ 13.9%
Mini Coupe 
202
- 29.6%815- 37.9%
Mini Roadster
301
+ 18.5%1239+ 61.7%
Mini Paceman
140
-----404-----
---
---
---------
Total
5944
- 3.4%25,785- 1.1%
Source: BMW of North America

RECOMMENDED READING
Mini USA Car Sales Charts - June 2013 YTD
Mini USA Sales Charts - April 2013
Mini USA Sales Charts - May 2012
Historical Monthly & Yearly Mini Cooper Sales Figures
Historical Monthly & Yearly Mini Countryman Sales Figures
Historical Monthly & Yearly Mini Paceman Sales Figures
U.S. Auto Sales Brand Rankings - May 2013




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