Cars
Fiat-Chrysler CEO, Sergio Marchionne, announced that he will appoint a boss for the Alfa Romeo brand exclusively for the North American market. This is because the Italian carmaker’s return to the US after a 17-year absence will be his top priority, relegating Europe, in which Alfa’s sales are disappointing, to second place.
- Fiat Group Loses Big In Europe, Hits A 20-year Low Mark In Italy
Just two days ago, we reported that Fiat Group CEO, Sergio Marchionne, said that he would make the North American market Alfa Romeo’s top priority. Now the Italian automaker’s boss admits that his company is facing huge troubles in Europe...
- Alfa Romeo Lays Out Product Plans Until 2014, Readying A New Rwd Saloon With A V6 Engine
Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well...
- Alfa Romeo Sale To Vw Rumors Surface Again
Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended...
- Alfa Romeo To Stay And Rebuild Under Fiat, Hopes To Move 500,000 Units By 2014
Fiat CEO Segio Marchionne has put the VW-Alfa Romeo rumors to rest...for now. Alfa will officially stay under its Italian parent's wing for at least a little while longer as Marchionne attempts to revive the ever-struggling Italian luxury automaker....
- Fiat Delays Alfa Romeo's U.s. Return Once Again, This Time Until 2011...
In 2006 the Fiat Group had confirmed rumors that it was planning to relaunch its Alfa Romeo brand in the U.S. as soon as 2007. Evidently, that never happened. Since then, the Italians have been constantly pushing back Alfa's return to the U.S. Having...
Cars
Marchionne Gives North America Priority Over Europe for Alfa Romeo's Future Plans
Fiat-Chrysler CEO, Sergio Marchionne, announced that he will appoint a boss for the Alfa Romeo brand exclusively for the North American market. This is because the Italian carmaker’s return to the US after a 17-year absence will be his top priority, relegating Europe, in which Alfa’s sales are disappointing, to second place.
“We are going to target the US market first and work our way back to Europeâ€, Marchionne said in an interview with Autonews Europe. “We have run market tests on the desirability of the Alfa brand in the US and, not withstanding our long absence from the market it’s still one of the best brands in the world. I think we need to go back and grab it.â€
Read more »- Fiat Group Loses Big In Europe, Hits A 20-year Low Mark In Italy
Just two days ago, we reported that Fiat Group CEO, Sergio Marchionne, said that he would make the North American market Alfa Romeo’s top priority. Now the Italian automaker’s boss admits that his company is facing huge troubles in Europe...
- Alfa Romeo Lays Out Product Plans Until 2014, Readying A New Rwd Saloon With A V6 Engine
Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well...
- Alfa Romeo Sale To Vw Rumors Surface Again
Back in April, the Fiat Group announced yet another round of plans to revive its money-losing Alfa Romeo brand, which included the development of new models and a re-launch in the U.S market. At that time, this seemed possible as the Italian maker intended...
- Alfa Romeo To Stay And Rebuild Under Fiat, Hopes To Move 500,000 Units By 2014
Fiat CEO Segio Marchionne has put the VW-Alfa Romeo rumors to rest...for now. Alfa will officially stay under its Italian parent's wing for at least a little while longer as Marchionne attempts to revive the ever-struggling Italian luxury automaker....
- Fiat Delays Alfa Romeo's U.s. Return Once Again, This Time Until 2011...
In 2006 the Fiat Group had confirmed rumors that it was planning to relaunch its Alfa Romeo brand in the U.S. as soon as 2007. Evidently, that never happened. Since then, the Italians have been constantly pushing back Alfa's return to the U.S. Having...