Malignant Rumors: VW Planning to Reshape Porsche's Model Portfolio, Drop Cayenne and Panamera?
The biggest of the boardroom battles between VW and Porsche may be over, but that hasn't done much to stop the usual rumors from making the rounds. First, Germany's Autobild reported that VW CEO Martin Winterkorn was pushing for a couple of volume vehicles - a baby Boxster and junior Cayenne - and a third, Panamera-based, model. More recently, however, Car magazine is claiming that VW Chairman Ferdinand Piech wants to take the Porsche brand in another direction, pushing it back to its roots.
How? By killing off the Cayenne and Panamera once they have run through their respective life cycles, the argument being that VW AG produces more than enough sedans and SUVs already.
The big questions are: 1) How would people feel if Porsche aced its controversial (if popular) Cayenne and the new Panamera, and instead concentrated on strictly building sports cars? and2) What sort of lineup would we be looking at?
After all, a baby Boxster would be right in line with the old Porsche philosophy, and a larger GT would help make use of the Panamera's platform if the humpback saloon did indeed bite the dust. Of course, no one but the suits within the company know what's really going on, but it's always fun to speculate.
By Phil Alex
Phil Alex was born in Rhode Island in 1985. He graduated with degrees in Finance and German from Wofford College in 2007 and has had an obsession with cars and travel. Currently he resides near Japan's international airport in Narita. He makes no apologies for his articles and welcomes all feedback, as long as it is adamantly worded. If for any reason you are inclined to vent some more, check out more of his posts on the Examiner here.
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