Cars
Compared with July 2010 Japanese luxury auto sales remain in the tank. Compared with June 2011, however, last month's sales helped Acura/Infiniti/Lexus take back a portion of the market they feel is rightfully theirs. From June, Acura's market share in the premium brand segment rose from 8.2% to 10.4%. Infiniti improved on June's 4.4% with a 5.1% performance. Lexus gained nearly two full percentage points, rising from 6.5% to 8.4%.
On the other hand, Canada's three favourite luxury brands in July were BMW, Mercedes-Benz, and Audi - in that order - and BMW and Audi's 14% year-over-year gains far exceed the market's overall 4.9% decline. Acura was down nearly 19% in July; Infiniti fell 28.2%; Lexus was off last year's pace with a 22.1% drop.
Nevertheless, it does appear as though the luxury market is gradually returning to pre-Japanese disaster conditions. In Canada, this means Cadillac and Lincoln are left out in the cold. Fiat, selling just the Cinquecento, out-sold the whole Cadillac range in July. Lincoln will supposedly be revitalized in the near future, but for now, year-to-date sales are down 6.2%. BMW out-sold Lincoln at a rate of three to one in July even as Lincoln sales rose 6.7% year-over-year.
Worse, however, is the fact that Cadillac market share slid from 5.8% in June to just 5% in July. Lincoln, fortunately, was up to 7.1% from 5.9%. Market share figures for luxury auto brands competing in Canada can be seen in the chart below. If you want to see Hyundai and Buick here, well, that's not about to happen. But sales data for those cars will appear in GCBC's Canadian July 2011 sales section, so keep watch over the next few days.
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Cars
Luxury Auto Market Share In Canada - July 2011
On the other hand, Canada's three favourite luxury brands in July were BMW, Mercedes-Benz, and Audi - in that order - and BMW and Audi's 14% year-over-year gains far exceed the market's overall 4.9% decline. Acura was down nearly 19% in July; Infiniti fell 28.2%; Lexus was off last year's pace with a 22.1% drop.
Nevertheless, it does appear as though the luxury market is gradually returning to pre-Japanese disaster conditions. In Canada, this means Cadillac and Lincoln are left out in the cold. Fiat, selling just the Cinquecento, out-sold the whole Cadillac range in July. Lincoln will supposedly be revitalized in the near future, but for now, year-to-date sales are down 6.2%. BMW out-sold Lincoln at a rate of three to one in July even as Lincoln sales rose 6.7% year-over-year.
Worse, however, is the fact that Cadillac market share slid from 5.8% in June to just 5% in July. Lincoln, fortunately, was up to 7.1% from 5.9%. Market share figures for luxury auto brands competing in Canada can be seen in the chart below. If you want to see Hyundai and Buick here, well, that's not about to happen. But sales data for those cars will appear in GCBC's Canadian July 2011 sales section, so keep watch over the next few days.
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Related From GoodCarBadCar.net
Luxury Auto Market Share In Canada - August 2011
Luxury Auto Market Share In Canada - June 2011
Luxury Auto Market Share In Canada - May 2011
New Vehicle Market Share By Brand In Canada - July 2011
Top 30 Best-Selling Luxury Vehicles In Canada - July 2011
Large Luxury Car & SUV Sales In Canada - July 2011
- Luxury Auto Brand Market Share In Canada - October 2011
When it comes time for Canadians to buy premium-badged vehicles, rarely is the first glance cast toward a Cadillac or Lincoln dealership. That fact was particularly noticeable in October as Lincoln sales slid 22% to 653 and Cadillac sales fell 10% to...
- Luxury Auto Market Share In Canada - August 2011
53% of Canada's luxury market in August 2011 went the way of the German brands. This chart, of course, excludes one-man bands like the $128,895 Chevrolet Corvette ZR1 as well as duets sung by the Hyundai Genesis sedan and Hyundai Equus. Even with...
- Small Luxury Suv Sales And Midsize Luxury Suv Sales In Canada - July 2011
There were 2308 smallerish luxury utility buyers to go around in Canada in July 2011. 29.5% of those buyers opted for a BMW. In all, 71% of those buyers chose something European. Problem is, apart from the all-new BMW X1 and the fast-rising...
- New Vehicle Market Share By Brand In Canada - July 2011
In comparison to June 2011, Ford's level sales and GM's decline allowed Chrysler/Dodge/Jeep/Fiat to grab a relatively enormous share of the Canadian new vehicle market. Moving up from 14.3% in June to 16.4% in July on the backs of Dodge's...
- Luxury Auto Market Share In Canada - June 2011
The luxury auto marketplace in Canada underwent a very slight shuffling of the deck in June 2011. Mercedes-Benz shifted from first into second as its market share in the luxury segment fell from 25.2% to 22.3%. BMW, up 16.8% year-over-year, increased...