Cars
Competing in the luxury car sector became much more difficult once Lexus reached North American shores in 1989. Toyota revolutionized the way high-class sedans were perceived and proved that buyers on this continent weren't nearly as brand conscious as we all thought we were. In addition, Lexus changed the way BMW; Mercedes; and Audi built and marketed their vehicles and drastically altered the typical after-the-sale procedures. Â
- Lexus Loses Top Spot In Us After A Decade, Says It Doesn't Care
Lexus has been the top-selling luxury brand in the US for the last 11 years. But in 2011 the luxury division of Toyota looks bound to lose the top spot to both BMW and Mercedes-Benz and be relegated to third place. The earthquake and Tsunami that hit...
- Toyota & Lexus Recalling 264,000 Cars Due To Faulty Pipes
More than 264,000 Toyota and Lexus owners are to receive a recall note in Japan and abroad to repair defective fuel pipes which could cause fuel leaks in the worst case scenario. Specifically, Toyota will recall 215,020 Crown, Mark X and Lexus sedans...
- Lexus Vs Acura Vs Infiniti - Which Japanese Luxury Automaker Sells Best?
Honda beat Toyota and Nissan to the North American luxury market by three years. Acura's 1986 entry gave Honda a headstart; but since that time Acura has always been fighting for the prestige that Lexus grabbed hold of in 1989. Infiniti, meanwhile,...
- Closer Look At Toyota Canada's August Sales Stats
Take a look at The Good Car Guy's posting of automobile sales in Canada last month and you'll spot a very good trend for Toyota and its Lexus luxury outpost. Toyota, by the way, doesn't offer its Scion brand north of the border. If, and it's...
- Car News Bite
Fluent in German? www.Mercedes-Benz.de showcases the new look of M-B websites that'll be seen across the world. Considering the fact that 50,000,000 people utilized a Benz website last year, reconfiguring the site is a fairly important process. The...
Cars
LEXUS IN JAPAN - By The Numbers
Competing in the luxury car sector became much more difficult once Lexus reached North American shores in 1989. Toyota revolutionized the way high-class sedans were perceived and proved that buyers on this continent weren't nearly as brand conscious as we all thought we were. In addition, Lexus changed the way BMW; Mercedes; and Audi built and marketed their vehicles and drastically altered the typical after-the-sale procedures.  See all Lexus-related posts with a simple click here
In the year 2000, Lexus became the top-selling luxury brand in America and hasn't ceded its crown yet. Topping the world's largest market has not, however, enabled Lexus to become the world's best-selling automotive luxury brand. Though it might seem strange to the casual reader, Lexus only began competing in Japan in 2005. Sure, the same - or at least similar - cars were sold in Toyota showrooms (see Kijiji Find Toyota Soarer) during that time, but Toyota was fearfully held under the impression for quite some time that a prophet is never received in his home land. With a quick look at the Numbers below (with help from BusinessWeek), you'll find Toyota's fears were righteous.
-----
60 - percentage of total initial sales targets reached by Lexus in Japan in its brief existence
34,800 - total Lexus sales in Japan in 2007
3 - total Lexus offerings when the brand began sales in 2005, with the IS; GS, and SC being previous Toyota-badged models
80 - percentage of new Lexus buyers in Japan who were former Toyota owners
5 - percentage of new Lexus buyers in Japan who were former Mercedes-Benz or BMW owners
10,000,000 - cost, in dollars, of each new Lexus dealership built by Toyota
160 - total number of new Lexus dealerships in Japan
4 - total Lexus offerings at this time, along with the performance-oriented version of the IS (IS F) and a hybrid version of both the LS and GS
8 - total Lexus offerings at this time in the United States where the RX crossover, GX & LX sport-utility vehicles, and ES are all sold - as well as three hybridized versions and the IS F
39158 - equivalent cost of a base Japan-spec Lexus IS in USD
30555 - cost, in dollars, of a base US-spec Lexus IS
- Lexus Loses Top Spot In Us After A Decade, Says It Doesn't Care
Lexus has been the top-selling luxury brand in the US for the last 11 years. But in 2011 the luxury division of Toyota looks bound to lose the top spot to both BMW and Mercedes-Benz and be relegated to third place. The earthquake and Tsunami that hit...
- Toyota & Lexus Recalling 264,000 Cars Due To Faulty Pipes
More than 264,000 Toyota and Lexus owners are to receive a recall note in Japan and abroad to repair defective fuel pipes which could cause fuel leaks in the worst case scenario. Specifically, Toyota will recall 215,020 Crown, Mark X and Lexus sedans...
- Lexus Vs Acura Vs Infiniti - Which Japanese Luxury Automaker Sells Best?
Honda beat Toyota and Nissan to the North American luxury market by three years. Acura's 1986 entry gave Honda a headstart; but since that time Acura has always been fighting for the prestige that Lexus grabbed hold of in 1989. Infiniti, meanwhile,...
- Closer Look At Toyota Canada's August Sales Stats
Take a look at The Good Car Guy's posting of automobile sales in Canada last month and you'll spot a very good trend for Toyota and its Lexus luxury outpost. Toyota, by the way, doesn't offer its Scion brand north of the border. If, and it's...
- Car News Bite
Fluent in German? www.Mercedes-Benz.de showcases the new look of M-B websites that'll be seen across the world. Considering the fact that 50,000,000 people utilized a Benz website last year, reconfiguring the site is a fairly important process. The...