Lada Design Boss Wants to Follow Kia's Example and Turn Around the Brand’s Styling
Cars

Lada Design Boss Wants to Follow Kia's Example and Turn Around the Brand’s Styling



What car do you think of when you say the word Lada? I for one think of the boxy Fiat 124-based Lada 1500 (known as the VAZ-2105 in Russia) which was produced between 1980 and 2012.

Apparently, AvtoVAZ design director Steve Mattin wants to change this perception of Lada as a maker of old-fashioned cars that are way past their expiry date by introducing a design revolution, inspired by the way Kia’s design boss Peter Schreyer transformed the Korean brand's image.

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