Cars
Like GM, Ford Motor Company is continuing to shrink its brand portfolio. Following the recent sale of Volvo Cars to China's Geely, with which it completed the dismantling of the premium group that once included Aston Martin, Jaguar and Land Rover, the Deaborn automaker made it official today that it will terminate the Mercury division in the fourth quarter of this year.
- Ford May Announce Mercury's Death At A 3:00 Pm Est Press Conference
If we are to believe a report from Detroit News, Ford Motor Company may very well confirm the axing of its Mercury brand in a press conference this afternoon in which the automaker is said to talk about "brand and product strategy". The report...
- Ford Confirms Deal With China's Geely On Volvo Sale
While General Motors is still trying to figure out what it's going to do with its Saab division, Ford Motor Company announced today that it has settled all substantive commercial terms with China's Geely Holding Group Company Limited on the prospected...
- Ford's December Sales Drop 32.4%, 2008 Ytd Sales Down 20.7%
In December, Ford Motor Company's U.S. sales that include the Ford, Lincoln, Mercury and Volvo brands, totaled 139,067, down 32.4 percent compared with a year ago. Despite the decline, Ford estimates that the market share of the Ford, Lincoln and...
- Diy: Man Builds Audi R8 Replica From Mercury - Ford Cougar!
The thing about replicas is that most of the times you're more impressed with the effort that went into building one than with the overall result. But in the case of the Audi R8 replica that was made out of a European 2001 Ford Cougar 2.5 V6 by Alberto...
- Ford Motor Company Sales In America - May 2011
Sales of Ford Motor Company vehicles totalled more than those of any other automobile manufacturer in May 2011... except for General Motors. GM's May sales have already been completely covered in four separate charts. Now FMC's sales figures -...
Cars
It's Official: Ford Dumps Mercury Brand
Like GM, Ford Motor Company is continuing to shrink its brand portfolio. Following the recent sale of Volvo Cars to China's Geely, with which it completed the dismantling of the premium group that once included Aston Martin, Jaguar and Land Rover, the Deaborn automaker made it official today that it will terminate the Mercury division in the fourth quarter of this year.
Given Mercury's declining sales over the years (the brand holds a pitiful 0.8 percent market share in the U.S. - overall Ford has 16%) and the fact that its entire lineup comprises of re-grilled / re-badged Ford models, the announcement was no surprise.
Some had suggested in the past that Mercury should do what GM is doing with Buick - enhance its U.S. lineup with Ford's European models, but apparently that role is partially going to Ford with the new Euro-style Fiesta and Focus cars.
Ford admitted that the majority of current Mercury sales are to fleet buyers and customers purchasing through employee, retiree and friends and family discounts, which the company anticipates can be satisfied by Ford brand vehicles.
- Ford May Announce Mercury's Death At A 3:00 Pm Est Press Conference
If we are to believe a report from Detroit News, Ford Motor Company may very well confirm the axing of its Mercury brand in a press conference this afternoon in which the automaker is said to talk about "brand and product strategy". The report...
- Ford Confirms Deal With China's Geely On Volvo Sale
While General Motors is still trying to figure out what it's going to do with its Saab division, Ford Motor Company announced today that it has settled all substantive commercial terms with China's Geely Holding Group Company Limited on the prospected...
- Ford's December Sales Drop 32.4%, 2008 Ytd Sales Down 20.7%
In December, Ford Motor Company's U.S. sales that include the Ford, Lincoln, Mercury and Volvo brands, totaled 139,067, down 32.4 percent compared with a year ago. Despite the decline, Ford estimates that the market share of the Ford, Lincoln and...
- Diy: Man Builds Audi R8 Replica From Mercury - Ford Cougar!
The thing about replicas is that most of the times you're more impressed with the effort that went into building one than with the overall result. But in the case of the Audi R8 replica that was made out of a European 2001 Ford Cougar 2.5 V6 by Alberto...
- Ford Motor Company Sales In America - May 2011
Sales of Ford Motor Company vehicles totalled more than those of any other automobile manufacturer in May 2011... except for General Motors. GM's May sales have already been completely covered in four separate charts. Now FMC's sales figures -...