Cars
With all the recent hubbub around General Motors reorganizing its marketing campaigns and strategies, this ad-based lawsuit stands out like a sore thumb.
- Drunken Party Animals Flip And Destroy Girl's Car, Friend Sets Up Donation Page, Will You Help?
Gabrielle Lewis is a young woman who is a student at the University of Akron. She is, or rather, was, the owner of a third generation, early 2000s Hyundai Elantra. What happened is that Lewis left her car parked near the University of Akron at the same...
- F-150 Lives Up To Its Built Ford Tough Promise After Container Falls On Truck
If Ford is looking for a real life example to promote its "Built Ford Tough" marketing campaign, perhaps they should take a look at this incident that took place on the premises of the University of British Columbia (UBC) in Canada on Tuesday....
- Video: In China, The Ride Goes On Even If You're Missing A Wheel…
Albert Einstein once said, "Life is like riding a bicycle, to keep your balance you must keep moving". Apparently, this Chinese rider took the famed theoretical physicist’s saying a bit too seriously when he lost the front wheel of his...
- Saudi Arabia Signs $500 Million Deal With Korean Company To Build Cars
The King Saud University (KSU) on Sunday announced a $500 million deal with South Korea's Digm Automotive Technology to set up Saudi Arabia's first car manufacturing company. The Saudi university recently made headlines with the Mercedes G-Class-based...
- Ford's 21st Century Model-t Contest Winners Announced
In celebration of the Model T's 100th anniversary, Ford challenged students at six universities from around the world to create a modern day Tin Lizzie that is simple, lightweight, practical and priced below $7,000. The winners of the competition...
Cars
It's all Relative: Jewish University Sues GM Over Einstein Ad
With all the recent hubbub around General Motors reorganizing its marketing campaigns and strategies, this ad-based lawsuit stands out like a sore thumb.
Way back in September, GMC ran four-page ad in People's "Sexiest Man Alive" issue. Nothing special there. However, a part of the ad used Einstein's face on a model's body, and the Hebrew University of Jerusalem has the rights to his image (which earned $10 million last year)
Now the university is suing GM for $75,000, claiming Einstein's likeness was fraudulently used in the ad. GM spokeswoman Ryndee Carney defends GM by saying the automaker bought the right to use the image from a known firm, and that the ad itself (which only ran in that issue) was created by the Leo Burnett agency.
- Drunken Party Animals Flip And Destroy Girl's Car, Friend Sets Up Donation Page, Will You Help?
Gabrielle Lewis is a young woman who is a student at the University of Akron. She is, or rather, was, the owner of a third generation, early 2000s Hyundai Elantra. What happened is that Lewis left her car parked near the University of Akron at the same...
- F-150 Lives Up To Its Built Ford Tough Promise After Container Falls On Truck
If Ford is looking for a real life example to promote its "Built Ford Tough" marketing campaign, perhaps they should take a look at this incident that took place on the premises of the University of British Columbia (UBC) in Canada on Tuesday....
- Video: In China, The Ride Goes On Even If You're Missing A Wheel…
Albert Einstein once said, "Life is like riding a bicycle, to keep your balance you must keep moving". Apparently, this Chinese rider took the famed theoretical physicist’s saying a bit too seriously when he lost the front wheel of his...
- Saudi Arabia Signs $500 Million Deal With Korean Company To Build Cars
The King Saud University (KSU) on Sunday announced a $500 million deal with South Korea's Digm Automotive Technology to set up Saudi Arabia's first car manufacturing company. The Saudi university recently made headlines with the Mercedes G-Class-based...
- Ford's 21st Century Model-t Contest Winners Announced
In celebration of the Model T's 100th anniversary, Ford challenged students at six universities from around the world to create a modern day Tin Lizzie that is simple, lightweight, practical and priced below $7,000. The winners of the competition...