Cars
The importance of marketing in the automotive industry has grown to such an extent that it is now involved in the very first stages of development of new cars. This explains why carmakers have begun creating a biography for a single target buyer even before starting to develop a model car.
- New Infiniti Q30 Brings Concept Car Looks To Premium Compacts
Nissan’s luxury brand Infiniti finally has a compact offering: it’s called the Q30 and it made its world debut at the Frankfurt Motor Show. Read more »...
- Infiniti Q30 Concept Previews Brand's First Compact Car [43 Photos]
Nissan’s luxury division Infiniti revealed the Q30 Concept at the Frankfurt Motor Show today. It's a study that previews a future compact production model that will be built in Sunderland, UK, starting in 2015. Described by Infiniti as a cross...
- Nissan To Build Upcoming Vw Golf Rival At Barcelona Plant
Up until last year, the Nissan Group's plan was to have Magna Steyr contract-manufacture a new Infiniti premium compact model based on the Etherea concept in Austria, and build its upcoming Opel Astra and VW Golf rivaling hatchback at its own Sunderland...
- Nissan To Show New Versa And A Motorsports Concept In New York, Infiniti To Announce New Addition To Range
One by one, automakers are revealing their plans for the upcoming 2011 New York International Auto Show. This time we have news from Nissan and its luxury division Infiniti. Starting with Nissan, the Japanese firm will debut a “new compact sedanâ€...
- Infiniti Etherea Hybrid Concept Previews New Compact Hatchback
This five-door hatchback model is the Infiniti Etherea concept, and it's set to be unveiled at the 2011 Geneva Motor Show in March. The Etherea previews the Japanese brand's foray into the compact luxury segment, with the production model scheduled...
Cars
Infiniti Boss Says Upcoming Compact Car Targets a "34-year old French Lady Called Pascale"
The importance of marketing in the automotive industry has grown to such an extent that it is now involved in the very first stages of development of new cars. This explains why carmakers have begun creating a biography for a single target buyer even before starting to develop a model car.
Take for instance Nissan’s luxury subsidiary Infiniti, which already knows everything about the people who will be buying its upcoming compact model, loosely inspired by the Etherea concept (shown in the pictures) and due to appear in 2015.
Read more »- New Infiniti Q30 Brings Concept Car Looks To Premium Compacts
Nissan’s luxury brand Infiniti finally has a compact offering: it’s called the Q30 and it made its world debut at the Frankfurt Motor Show. Read more »...
- Infiniti Q30 Concept Previews Brand's First Compact Car [43 Photos]
Nissan’s luxury division Infiniti revealed the Q30 Concept at the Frankfurt Motor Show today. It's a study that previews a future compact production model that will be built in Sunderland, UK, starting in 2015. Described by Infiniti as a cross...
- Nissan To Build Upcoming Vw Golf Rival At Barcelona Plant
Up until last year, the Nissan Group's plan was to have Magna Steyr contract-manufacture a new Infiniti premium compact model based on the Etherea concept in Austria, and build its upcoming Opel Astra and VW Golf rivaling hatchback at its own Sunderland...
- Nissan To Show New Versa And A Motorsports Concept In New York, Infiniti To Announce New Addition To Range
One by one, automakers are revealing their plans for the upcoming 2011 New York International Auto Show. This time we have news from Nissan and its luxury division Infiniti. Starting with Nissan, the Japanese firm will debut a “new compact sedanâ€...
- Infiniti Etherea Hybrid Concept Previews New Compact Hatchback
This five-door hatchback model is the Infiniti Etherea concept, and it's set to be unveiled at the 2011 Geneva Motor Show in March. The Etherea previews the Japanese brand's foray into the compact luxury segment, with the production model scheduled...