Cars
Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard has three display faces, the front of which has LED screens showing a continuously updated stream of Hyundai video content while the two other sides get vinyl banners.
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- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
- Video: Hyundai's 2010 Super Bowl Xliv Ads Focus On New Sonata And Tucson
We're only a few days away from this year's Super Bowl (XLIV) that will take place on Sunday, February 7, but Hyundai decided to go ahead and release all eight commercials that will air throughout the day. In its third consecutive year of advertising...
- Hyundai Genesis Coupe To Star In Race-inspired Super Bowl Ads
Hyundai will air its first two television advertisements for the new 2010 Genesis Coupe during the Super Bowl XLIII on Sunday, February 1, 2009. The two distinct 30-second spots will see race driver Rhys Millen getting behind the wheel of the 306HP Genesis...
- First Hyundai Genesis Coupe Crash - Looks Like The Airbags Failed To Deploy
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Cars
Hyundai Moves Up in the World with Times Square Billboard
Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard has three display faces, the front of which has LED screens showing a continuously updated stream of Hyundai video content while the two other sides get vinyl banners."As one of the world's largest brands, Hyundai is actively looking for ways to integrate with the world's biggest advertising venues, such as the Super Bowl, Academy Awards and World Cup," said Chris Perry, director of Marketing Communications, Hyundai Motor America. "Times Square billboards draw 1.5 million impressions daily and it is one of the most iconic locations for outdoor advertising, so it aligns perfectly with our overall brand strategy."
The first of a series of ads to be placed on the Times Square billboard features the South Korean firm's new Genesis Coupe.
- Hyundai Gets Creative With Interactive Racing Game On Time Square Billboard
There are many different ways to promote a product in various areas of media, and Hyundai's marketing division appears determined to try them all out. Last week, the South Korean automaker launched an interactive racing game called “Hyundai...
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
- Video: Hyundai's 2010 Super Bowl Xliv Ads Focus On New Sonata And Tucson
We're only a few days away from this year's Super Bowl (XLIV) that will take place on Sunday, February 7, but Hyundai decided to go ahead and release all eight commercials that will air throughout the day. In its third consecutive year of advertising...
- Hyundai Genesis Coupe To Star In Race-inspired Super Bowl Ads
Hyundai will air its first two television advertisements for the new 2010 Genesis Coupe during the Super Bowl XLIII on Sunday, February 1, 2009. The two distinct 30-second spots will see race driver Rhys Millen getting behind the wheel of the 306HP Genesis...
- First Hyundai Genesis Coupe Crash - Looks Like The Airbags Failed To Deploy
Hyundai had the unfortunate chance to see how its brand new rear-wheel-drive Genesis Coupe performs in a real-world crash when a 2.0 Turbo slammed into the concrete surrounding of a metal pole somewhere in Korea. Despite the severity of the crash and...