Here's why we Think Aston Martin has Lost it with the Cygnet
Cars

Here's why we Think Aston Martin has Lost it with the Cygnet



In an interview last week with British car magazine Autocar, Aston Martin boss Ulrich Bez explained the reasons behind the company's decision to launch the Cygnet city car, which as you know, is a Toyota iQ with a new face and some fancy pansy dressings inside.

The only truly original 'Aston Martin' quality of the car appears to be the price tag which is rumored to range anywhere between £30-50,000, or about US$45-75,000 / €33-55,000.

We can think of a few dozen reasons to as why the British automaker shouldn't build, err we mean caricaturize the iQ into an Aston, but why bother when the company digs itself a grave by launching a childish wallpaper generator on its official site.

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