Cars
Earlier this morning, the New York Times reported that on Tuesday, General Motors sent a special memo to Chevrolet employees at its Detroit headquarters politely (sic) suggesting they ditch the "Chevy" moniker for "consistency" of the brand.
- Gm To Halt Chevy Volt Production For Five Weeks Because Of Low Sales
Dismal sale numbers and a rising inventory which at the end of February, stood at 6,300 vehicles, enough to cover 154 days at the current rate it sells cars, are to blame for General Motors decision to stop production for both the Chevy Volt and its...
- Chevrolet Goes Big For Super Bowl With Five New Ads
GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt. These include the "Needing Getting" music video for the...
- Ad Watch: Chevrolet Remembers The Past In The Present
The festivities for the Chevrolet brand's 100th birthday on November 3 continue with a new 60-second spot titled "Then & Now". The advert fuses the past and the present by holding vintage pictures of numerous Chevrolet models over the...
- Gm President Says Chevrolet Will Debut Two New Models At Chicago Including A Camaro-based Car
Speaking at a J.D. Power forum in Detroit, General Motors North American President Mark Reuss announced that Chevrolet will unveil two new models at the upcoming 2011 Chicago Auto Show, which kicks off on February 9. Mr. Reuss said one of the models...
- Chevy Salespeople To Wow Customers Through New App For Iphone, Ipad And Ipod
General Motors is going with the times by hooking up its Chevy (that's Chevrolet for all you GM employees) salespeople with a new dealer app for the iPhone, iPod touch and iPad. The Chevrolet Dealer app features the entire Chevrolet lineup of cars,...
Cars
GM Issues Statement on 'Chevy' Name after Leaked Memo Prompts Staff to Dump Nickname
Earlier this morning, the New York Times reported that on Tuesday, General Motors sent a special memo to Chevrolet employees at its Detroit headquarters politely (sic) suggesting they ditch the "Chevy" moniker for "consistency" of the brand.
The Detroit automaker responded with an official statement which more or less supports the use of the 'Chevy' nickname by consumers and fans alike (as if GM could do anything to stop them...), but says nothing about its employees. That said, it appears GM staff are indeed being told to avoid saying Chevy when referring to Chevrolet.
- Gm To Halt Chevy Volt Production For Five Weeks Because Of Low Sales
Dismal sale numbers and a rising inventory which at the end of February, stood at 6,300 vehicles, enough to cover 154 days at the current rate it sells cars, are to blame for General Motors decision to stop production for both the Chevy Volt and its...
- Chevrolet Goes Big For Super Bowl With Five New Ads
GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt. These include the "Needing Getting" music video for the...
- Ad Watch: Chevrolet Remembers The Past In The Present
The festivities for the Chevrolet brand's 100th birthday on November 3 continue with a new 60-second spot titled "Then & Now". The advert fuses the past and the present by holding vintage pictures of numerous Chevrolet models over the...
- Gm President Says Chevrolet Will Debut Two New Models At Chicago Including A Camaro-based Car
Speaking at a J.D. Power forum in Detroit, General Motors North American President Mark Reuss announced that Chevrolet will unveil two new models at the upcoming 2011 Chicago Auto Show, which kicks off on February 9. Mr. Reuss said one of the models...
- Chevy Salespeople To Wow Customers Through New App For Iphone, Ipad And Ipod
General Motors is going with the times by hooking up its Chevy (that's Chevrolet for all you GM employees) salespeople with a new dealer app for the iPhone, iPod touch and iPad. The Chevrolet Dealer app features the entire Chevrolet lineup of cars,...