GM and PSA Peugeot Citroen Reportedly Considering European Merger
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GM and PSA Peugeot Citroen Reportedly Considering European Merger



With GM’s European Opel/Vauxhall brands and PSA Peugeot Citroen losing money as well as market share fast, the two groups are looking for ways to make the best out of the alliance they formed on February 29.

Under the initial agreement, GM paid US$423 million (€326 million) for a 7 percent stake in its French partner, which made it its second-largest shareholder. The Detroit carmaker had stated, however, that despite the massive gains for both companies, it might be forced to write down its investment.

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