Cars
Those of you readers that have been with us for a while might remember our revealing post about Ford Motor Company’s shady marketing tactics (via its media agency) to attract attention and web traffic to the brand by asking bloggers to participate in a Ford website-linking contest and win a place in the company’s 2010 Model Year Drive event.
- Our Take On Jaguar's Media Double Standards
This is a post that actually concern PRs, bloggers, journalists and of course the automakers themselves, but I gather that some of our readers might find this article enlightening. This is not the first time that something like this has happened but instead...
- New Live Photos Of The 2010 Opel Astra Hatchback On The Road
Either Opel is putting the final touches on its recently revealed Astra or the final prototypes have started finding their way among the company's employees. This grayish-blue example of the five-door Astra that was "scooped" somewhere in Germany...
- 2010 Opel Astra: New Teaser Photos Released
As we're getting closer to the Frankfurt Motor Show, GM's European unit Opel is getting more daring with its official teaser shots of the all-new Astra that will be sold in the UK under the Vauxhall brand. This time, Opel has released three photos...
- Quarter Million New Ford Fiestas Produced After Nine Months
In spite of the fact that the European market is experiencing a continuing decline in car sales, Ford's new Fiesta hatch has proven a runaway success for the ailing automaker becoming the fastest-selling model ever to wear that Fiesta name plate....
- Alfa Romeo Swapping Blog Exposure For A Chance To Drive The Mi.to
We just received an e-mail from Alfa Romeo informing us that they are giving us bloggers a chance to test drive the all-new Mi.To hatch. Sounds nice but it gets even better. See, in order to get the opportunity to sit behind the wheel of Alfa’s...
Cars
GM’s Opel follows in the Footsteps of Ford, Asks Bloggers to Write About the Astra GTC to Attend the Presentation
Those of you readers that have been with us for a while might remember our revealing post about Ford Motor Company’s shady marketing tactics (via its media agency) to attract attention and web traffic to the brand by asking bloggers to participate in a Ford website-linking contest and win a place in the company’s 2010 Model Year Drive event.
That said, we are no strangers to the mommy-blogger-type approach from marketing companies representing major automotive brands, but we never cease to be amazed. This time we were approached by a social media agency called Knallgrau on behalf of GM’s European Opel unit. When we received the first email, we believed it was a media / press invitation but upon our request for additional information, we discovered that wasn’t the case.
In a similar fashion to the Ford incident, the agency asked if we wanted to write about the new Astra GTC and participate in a type of contest, the winners of which will be invited to the official unveiling of the three-door hatchback at Opel’s headquarters in Rüsselsheim, Germany.
Read more »- Our Take On Jaguar's Media Double Standards
This is a post that actually concern PRs, bloggers, journalists and of course the automakers themselves, but I gather that some of our readers might find this article enlightening. This is not the first time that something like this has happened but instead...
- New Live Photos Of The 2010 Opel Astra Hatchback On The Road
Either Opel is putting the final touches on its recently revealed Astra or the final prototypes have started finding their way among the company's employees. This grayish-blue example of the five-door Astra that was "scooped" somewhere in Germany...
- 2010 Opel Astra: New Teaser Photos Released
As we're getting closer to the Frankfurt Motor Show, GM's European unit Opel is getting more daring with its official teaser shots of the all-new Astra that will be sold in the UK under the Vauxhall brand. This time, Opel has released three photos...
- Quarter Million New Ford Fiestas Produced After Nine Months
In spite of the fact that the European market is experiencing a continuing decline in car sales, Ford's new Fiesta hatch has proven a runaway success for the ailing automaker becoming the fastest-selling model ever to wear that Fiesta name plate....
- Alfa Romeo Swapping Blog Exposure For A Chance To Drive The Mi.to
We just received an e-mail from Alfa Romeo informing us that they are giving us bloggers a chance to test drive the all-new Mi.To hatch. Sounds nice but it gets even better. See, in order to get the opportunity to sit behind the wheel of Alfa’s...