Cars
In a move that may very well have a negative effect Facebook's $105 billion share sale on Friday, General Motors confirmed via its spokesperson that it is reassessing its advertising presence on the world's largest social network.
- Srt Gets Social Hungry, Promises Another Viper Teaser If You 'like' Its Facebook Post
There's something about Facebook that gives the Chrysler Group's newly formed SRT division a warm, tingly sensation as the automaker insists on teasing its upcoming Viper sports car (leaked Hot Wheels model pictured above) on the world's...
- Srt To Tease New Viper If It Reaches 10,000 Facebook Fans By February 1st
Top Gear isn't alone in promising to give back to its fans if they "like" its Facebook page. Joining the social media craze is the Chrysler Group's SRT brand, which promises to show a "small teaser" of the next generation...
- Gm Wants You To Vote For The Best Chevrolet Model Of All Time
Chevrolet is celebrating its 100th birthday on November 3, and parent company General Motors is planning several happenings to honor the occasion. To kick off the 100-day countdown to Chevy's centennial, GM launched a dedicated website at "Chevy100"....
- Gm Skips 2009 Oscars, Won’t Buy Any Advertising Time
General Motors has pulled the plug off its 19-year long relationship with the Academy Awards, the Wall Street Journal reported on Sunday. Despite the fact that the Oscars are one of the biggest annual events on broadcast television, GM decided to end...
- Gm Europe Opens Social Media Newsroom
General Motors European arm is swinging for the proverbial fence. An unseen techno fence, that is. The online presence of GM Europe has grown signficantly with its new Social Media Newsroom, where GM provides direct access to its Flickr album and its...
Cars
General Motors to Reassess Facebook Advertising, Execs Say Ads Had Little Impact
In a move that may very well have a negative effect Facebook's $105 billion share sale on Friday, General Motors confirmed via its spokesperson that it is reassessing its advertising presence on the world's largest social network.
GM released a statement on the matter after the Wall Street Journal reported today that the Detroit carmaker will stop advertising on Facebook because its top brass determined that their paid ads on the website had little impact on consumers.
"We regularly review our overall media spend and make adjustments as needed," GM spokesman Tom Henderson told the USA Today. "This happens as a regular course of business and it's not unusual for us to move our spending around various media outlets -- especially with the growth of multiple social and digital media outlets."
- Srt Gets Social Hungry, Promises Another Viper Teaser If You 'like' Its Facebook Post
There's something about Facebook that gives the Chrysler Group's newly formed SRT division a warm, tingly sensation as the automaker insists on teasing its upcoming Viper sports car (leaked Hot Wheels model pictured above) on the world's...
- Srt To Tease New Viper If It Reaches 10,000 Facebook Fans By February 1st
Top Gear isn't alone in promising to give back to its fans if they "like" its Facebook page. Joining the social media craze is the Chrysler Group's SRT brand, which promises to show a "small teaser" of the next generation...
- Gm Wants You To Vote For The Best Chevrolet Model Of All Time
Chevrolet is celebrating its 100th birthday on November 3, and parent company General Motors is planning several happenings to honor the occasion. To kick off the 100-day countdown to Chevy's centennial, GM launched a dedicated website at "Chevy100"....
- Gm Skips 2009 Oscars, Won’t Buy Any Advertising Time
General Motors has pulled the plug off its 19-year long relationship with the Academy Awards, the Wall Street Journal reported on Sunday. Despite the fact that the Oscars are one of the biggest annual events on broadcast television, GM decided to end...
- Gm Europe Opens Social Media Newsroom
General Motors European arm is swinging for the proverbial fence. An unseen techno fence, that is. The online presence of GM Europe has grown signficantly with its new Social Media Newsroom, where GM provides direct access to its Flickr album and its...