Future Cars: A Lincoln Luxury Coupe of MKZ Proportions
Cars

Future Cars: A Lincoln Luxury Coupe of MKZ Proportions



Lincoln must be one of the most harshly critiqued brands in recent times; from the stigma of being too closely aligned to Ford's mainstream products to its polarizing design language. Either way, critics have been rather vocal about what direction the company should head - if any at all.

Criticisms should be squarely leveled at those PAG-era (Premier Auto Group) directors who thought acquiring European prestige brands would yield great benefits - of which never transpired. This meant Lincoln was left to flounder while resources were directed towards Volvo, Jaguar, Range Rover and Aston Martin. Today PAG is gone - dissected and sold off, which means Lincoln now has the Blue-Oval's full attention, resources and determination to see the brand prosper.

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