Fiat Bets on "Made in Italy" Tag to Lure Maserati and Alfa Romeo Customers
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Fiat Bets on "Made in Italy" Tag to Lure Maserati and Alfa Romeo Customers



Fiat CEO Sergio Marchionne wants to transfer the glamour of Italian luxury clothes to its Maserati and Alfa Romeo brands by benefitting from the “Made in Italy” tag. The two brands are currently in the middle of a reinventing process, with Fiat aiming to capitalize on Italian manufacturing to promote new vehicles like the Maserati Ghibli and Alfa Romeo 4C. Read more »




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