Ferrari CEO Wants the Brand to Become More Exclusive and Focus Less on Growing Sales
Cars

Ferrari CEO Wants the Brand to Become More Exclusive and Focus Less on Growing Sales



Ferrari’s range today is larger than ever, with the Maranello plant making no less than five six: the California, 458 Italia, 458 Spider, F12 Berlinetta, FF and soon, the range-topping LaFerrari.

The Italian carmaker sold 7,318 cars last year, a record for the company and 50 percent more than in 1991, when Luca di Montezemolo became Ferrari CEO. However, there’s a thin balance between sales and exclusiveness, and Ferrari’s boss certainly knows it.

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