Dodge Boss Says Next Viper will Appeal to a "Broader Segment of the Market"
Cars

Dodge Boss Says Next Viper will Appeal to a "Broader Segment of the Market"



The next generation of America's second most famous thoroughbred sports car after the Corvette, the Dodge Viper SRT10, is entering its final phase of development as we approach its market launch that's slated to occur sometime in 2012.

In the past year or so, Dodge officials have been letting out bits and pieces of the puzzle that give us some idea of the direction that the company plans to follow with the first new model to be development under the ownership of the Fiat Group.

On the sidelines of this week's 2011 Los Angeles Auto Show, Rick Kranz from Automotive News had the opportunity to talk to Dodge boss Reid Bigland about the new Viper SRT10.

Bigland told Kranz that the redesigned model "will appeal to a broader segment of the market" and that we should expect it next year but most likely not at the 2012 Detroit motor show.

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