Cars
To be completely frank, the first thing that caught our attention on Daihatsu's new JDM mini car was its name. 'Mira Cocoa' sounds like something that would be used on a product for female buyers because that's actually the market that Daihatsu is targeting with its new mini. According to Toyota Motor Corp's subsidiary, the name 'Cocoa' was chosen to "express the fact that the car offers passengers the comfortable feeling and relaxed atmosphere that one gets from drinking cocoa." Gotta love those marketing folks...
- Daihatsu Baptizes The Toyota Prius V The New Mebius In Japan
Daihatsu, the Japanese automaker controlled by Toyota, has released a rebadged version of the Prius V (sold as the Prius α in Japan) for the domestic market. Called the Daihatsu Mebius, it is the second Toyota hybrid model rebadged as a Daihatsu,...
- Subaru Releases New Pleo Plus Mini In Japan, Returns 3.3lt/100km
Since early 2010, the second generation of Subaru's Japanese domestic market (JDM) Pleo kei-car type hatch is based on the Daihatsu Mira as part of an OEM agreement with Toyota's subsidiary. Following the release of the newer Mira e:S last September,...
- Daihatsu Presents New Fuel-efficient Mira E:s In Japan
Toyota's daughter brand of small vehicles, Daihatsu, has launched a new version of its Mira kei car called e:S incorporating a raft of new or revised technologies, all of which aim to improve fuel efficiency. Daihatsu says that it has overhauled...
- Daihatsu Launches New Move, Claims Title Of Japan's Most Fuel Efficient Non-hybrid Passenger Car
Toyota Motor Corp's small-car making subsidiary, Daihatsu, has unveiled a new generation of its Move mini in Japan. The five-door hatchback has been redesigned from the ground up and is claimed to be the most fuel efficient, non-hybrid, gasoline...
- Daihatsu Unveils Move Conte Minicar In Japan
Japan’s biggest minicar maker, Daihatsu, introduced its new Move Conte on Monday, August 25. Although the 5-door Move Conte is slightly shorter than the Fiat 500 measuring in at just 3,395 mm in length, Daihatsu supports that the minicar will offer...
Cars
Daihatsu Rolls Out Mira Cocoa Mini to Target Female Buyers
To be completely frank, the first thing that caught our attention on Daihatsu's new JDM mini car was its name. 'Mira Cocoa' sounds like something that would be used on a product for female buyers because that's actually the market that Daihatsu is targeting with its new mini. According to Toyota Motor Corp's subsidiary, the name 'Cocoa' was chosen to "express the fact that the car offers passengers the comfortable feeling and relaxed atmosphere that one gets from drinking cocoa." Gotta love those marketing folks...
The new five-door mini is available in Japan with a 660 cc three-cylinder engine producing 58 horsepower and 65 Nm of maximum torque, coupled to either a 4-speed automatic gearbox or a CVT. As with most JDM cars, the Mira Cocoa is available in both front-wheel and all-wheel drive configurations.
Daihatsu said that monthly sales target for Japan are 3,000 units with retail prices (excluding consumption tax) ranging are from 1 million yen to 1.364 million yen.
- Daihatsu Baptizes The Toyota Prius V The New Mebius In Japan
Daihatsu, the Japanese automaker controlled by Toyota, has released a rebadged version of the Prius V (sold as the Prius α in Japan) for the domestic market. Called the Daihatsu Mebius, it is the second Toyota hybrid model rebadged as a Daihatsu,...
- Subaru Releases New Pleo Plus Mini In Japan, Returns 3.3lt/100km
Since early 2010, the second generation of Subaru's Japanese domestic market (JDM) Pleo kei-car type hatch is based on the Daihatsu Mira as part of an OEM agreement with Toyota's subsidiary. Following the release of the newer Mira e:S last September,...
- Daihatsu Presents New Fuel-efficient Mira E:s In Japan
Toyota's daughter brand of small vehicles, Daihatsu, has launched a new version of its Mira kei car called e:S incorporating a raft of new or revised technologies, all of which aim to improve fuel efficiency. Daihatsu says that it has overhauled...
- Daihatsu Launches New Move, Claims Title Of Japan's Most Fuel Efficient Non-hybrid Passenger Car
Toyota Motor Corp's small-car making subsidiary, Daihatsu, has unveiled a new generation of its Move mini in Japan. The five-door hatchback has been redesigned from the ground up and is claimed to be the most fuel efficient, non-hybrid, gasoline...
- Daihatsu Unveils Move Conte Minicar In Japan
Japan’s biggest minicar maker, Daihatsu, introduced its new Move Conte on Monday, August 25. Although the 5-door Move Conte is slightly shorter than the Fiat 500 measuring in at just 3,395 mm in length, Daihatsu supports that the minicar will offer...