Canada Auto Brand Market Share - February 2012
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Canada Auto Brand Market Share - February 2012


2012 Toyota Prius C Red
Two main differences immediately jump out at you when glancing at the chart below side by side with last February's version. At this time last year, Toyota Canada's market share for the month of February was just 9.9%. In February 2012, that number climbed to 11.6% with volume increases of 32%, 3%, and 128% for Toyota, Lexus, and Scion, respectively. 

Meanwhile, though General Motors was up more than half a percentage point and Chrysler took over the lead, Ford's losses are pronounced. Ford and Lincoln combined to be Canada's best-selling automobile manufacturer in February 2011, holding 16.7% of the Canadian new vehicle market. One year later, Ford volume was down 3%, Lincoln volume was down 30%, and Ford Motor Company's market share slid to 14.5%.

Canada's new vehicle market was up 11.2% in February, year-over-year. Compared with January, sales increased 9.3%. Through two months, Canada's market is up 13.2%, according to Desrosiers. February was the second-best February for the market as a whole in the last eight years. It's worth noting that Toyota Canada did not report any Toyota Prius C sales in February, though the car is pictured above. 

For a look at all the specific brand volume changes, year-to-date data, and rankings, check out February 2012's Canada Auto Sales By Brand post. It's a treat.
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Canada Auto Brand Market Share - March 2012
Canada Auto Brand Market Share - January 2012
Canada Auto Brand Market Share - February 2011
Canada Auto Sales By Brand - February 2012
Luxury Auto Brand Market Share In Canada - February 2012




- Luxury Auto Brand Market Share In Canada - March 2012
Basically one quarter of all Canadian new vehicle sales made by premium automobile brands in March 2012 came about in Mercedes-Benz dealerships. Another fifth of the market went BMW's way. Compared with the same chart from a month ago, Mercedes-Benz...

- Luxury Auto Brand Market Share In Canada - February 2012
57% of Canada's premium brand new vehicle sales went the way of the big German trio in February 2012. Very nearly one quarter of these luxury car sales belonged to Mercedes-Benz.  Of course, 7% of those Benz sales are Sprinters - commercial vans,...

- New Vehicle Market Share By Brand In Canada - March 2011
From the 12.8% doldrums of February 2011, General Motors improved its market share in Canada to 15.9% in March with lofty Cruze volume (4249 sold) and overall passenger car gains of 55%. This didn't stop Ford Motor Company from maintaining its equilibrium,...

- Luxury Auto Market Share In Canada - February 2011
9078 luxury-branded vehicles were sold in Canada in February 2011. 21.7% were affixed with the three-pointed of Mercedes-Benz. 2 - that's 2 as in one-two, not 2% - were Saabs.  7.8% of all luxury vehicles sold in Canada last month were one variant...

- New Vehicle Market Share By Brand In Canada - February 2011
According to Desrosiers Automotive Reports, passenger car sales in Canada dropped 12.2% in January to 39,514. That equals just 41.2% of the overall new vehicle market. Light truck sales were up 2.3%, but the overall market still slid 4.2%. Market share...



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