Cadillac's Australian Market Launch Postponed Indefinitely
The global meltdown in auto sales has taken its latest victim as GM's Cadillac division has postponed its Australian debut indefinitely. The American luxury brand was initially supposed to be introduced in Australia during the last quarter of 2008, but GM postponed the launch for this February. Now, GM's execs decided that due to the "downturn of the domestic automotive market", it made no sense at all to launch Cadillac in Australia at this time."There is only one chance to launch this brand in Australia and in these challenging times, we believe we couldn't give it the best chance of success," said GM Holden Chairman and Managing Director Mark Reuss. "This was a difficult decision but the only viable decision."
"There is no doubt the Cadillac CTS is a magnificent vehicle and the response since it was revealed at the Australian International Motor Show in October has been very positive. But obviously since then the market for new cars has continued to deteriorate, the broader economic environment difficulties remain largely unchanged and the exchange rate has worsened for imports," Reuss added.
While only time will tell if the American automaker made the right decision - or not, we must say that if anything else, GM's on-and-off affair with Cadillac's Australian launch, doesn't sound very professional...
Thanks for the tip Matt!
- Toyota Postpones Prius V Launch In Japan After Earthquake, Tsunami And Nuclear Crisis
The latest victim of the ongoing crisis in Japan is the new minivan version of the Prius as Toyota announced today that it has decided to postpone launch of the car at its home market. “No decision has been made at this time on when the launch...
- Detroit Motor Show: Gm To Launch Opel In Australia Next Year
Last September, we reported that Nick Reilly, Chairman of Opel, hinted at the launch of the German brand in Australia. GM's European division made it official today at, announcing that Opel is set to enter the Australian market in 2012. Nick Reilly,...
- Gm Says Holden Is Safe From Bankruptcy Proceedings, Will Be An Important Part Of 'new Gm'
It appears that -at least for the time being- Holden has escaped unscathed from the bankruptcy of its parent company, General Motors. As stated by the American automaker, Holden will continue normal operations in Australia and New Zealand as the company...
- 2009 Brisbane International Auto Show Cancelled As Automakers Pull Out
The latest victim of the global economic downturn is Australia's 2009 Brisbane International Auto Show which has been canceled after a series of automakers and distributors pulled out citing financial difficulties. Organizer Chris Beecham told the...
- Skoda Going Down-under: Australian Launch Planned For October
VW Group’s Czech subsidiary is about to enter its fifth continent and at the same time the brand´s 100th market in October as the first Skoda cars are to be delivered to new customers in Australia. “The launch in Australia is another symbol...