Buick Confirms New Models, Targets "Customers that Shop at Ikea and Drink Coffee at Starbucks"
Cars

Buick Confirms New Models, Targets "Customers that Shop at Ikea and Drink Coffee at Starbucks"



The new Buick confirmed that it will be releasing a new compact sedan and small crossover as follow-ups to its mid-size Regal (pictured above in GS concept form). Well, at least now it's official.

The three new vehicles are expected to help it move into 47% of the market, which will help Buick in achieving its goal of doubling sales "in the next few years".

The brand will also cease using trim-level designations, continuing to shake things up. Why? "Trim levels imply there is a hierarchy of the premium vehicle," says Craig Bierley, director of Buick-GMC advertising/sales promotion director.

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