Brazil's Soccer Federation Demands Hyundai Pull its World Cup Spot [w/Video]
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Brazil's Soccer Federation Demands Hyundai Pull its World Cup Spot [w/Video]



Hyundai has been promising new car buyers in Brazil one extra year of warranty if the country's national soccer/football team wins the World Cup this summer for a record sixth time. However, the “Hexagarantia Hyundai” advertising campaign has angered the Brazilian soccer federation (CBF), which claims that the Korean carmaker has breached its intellectual property rights. Read more »




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