BMW Tries to Woo Japanese Buyers with Limited Edition 116i Fashionista
Cars

BMW Tries to Woo Japanese Buyers with Limited Edition 116i Fashionista



Japanese consumers are often treated with special edition versions of European premium cars, some of which are collectibles, like the 1996-1999 BMW 840CiA Individual, and others not so much.

BMW's latest Japan market-only special is the 116i "Fashionista" that will be offered exclusively in a five-door body style priced at ¥3,460,000 (US$37,500 or €28,500), with production capped at 370 units.

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